WITH A COMMITMENT TO INNOVATION, STRATEGIC POSITIONING AND SEASON-LONG STRENGTH, NBC REVEALS ITS 2011-12 PRIMETIME SCHEDULE
Fall and Mid-Season Lineups Feature New Dramas “Smash,” “Prime Suspect,” “The Playboy Club,” “Awake,” “Grimm” and “The Firm”
New Comedies Are “Up All Night,” “Whitney,” “Are You There, Vodka? It’s Me, Chelsea,” “Free Agents,” “Best Friends Forever” and “Bent”
NEW YORK CITY — May 15, 2011 — NBC has introduced its 2011-12 primetime schedule, showcasing six new dramas and six new comedies from a roster of renowned hit-makers that includes Steven Spielberg, Lorne Michaels, Brian Grazer, Tom Werner, John Grisham and Peter Berg, among many others.
The season’s new dramas are “Smash,” “Prime Suspect,” “The Playboy Club,” “Awake,” “Grimm” and “The Firm”; and the new comedies are “Up All Night,” “Whitney,” “Are You There, Vodka? It’s Me, Chelsea,” “Free Agents,” “Best Friends Forever” and “Bent.”
Returning shows include “Parenthood,” “Law & Order: Special Victims Unit,” “Harry’s Law,” “Chuck” (for its fifth and final season of 13 episodes), “Community,” “Parks and Recreation,” “The Office,” “30 Rock” and “Dateline NBC.” Among next season’s returning alternative series are “The Voice,” “The Sing-Off,” “The Celebrity Apprentice” and “The Biggest Loser,” each in two-hour formats.
The new lineup combines schedule stability with strategic changes that position the network for future growth. Key facets of the schedule include a new hour of comedy with the Wednesday debuts of “Up All Night” (8-8:30 p.m. ET) and “Free Agents” (8:30-9 p.m. ET) and an update to NBC’s critically acclaimed Thursday lineup with the premieres this fall of the new comedy “Whitney” (9:30-10 p.m. ET) and the first-year drama “Prime Suspect” (10-11 p.m. ET). In addition, NBC has made a strong commitment to original scripted programming on Friday nights with the pairing of “Chuck” (8-9 p.m. ET) in its climactic season with the new drama “Grimm” (9-10 p.m. ET).
The #1 new series of the current season, “The Voice,” returns at mid-season on Monday nights (8-10 p.m. ET) and will serve as the lead-in to the new musical drama “Smash” (10-11 p.m. ET). In the fall on Mondays from 8-10 p.m. ET will be another growing NBC reality success, “The Sing-Off,” now in a weekly format following its strong December showings of the past two years.
Additional details unveiled in today’s announcement include a run of uninterrupted originals for “30 Rock” starting at mid-season and a post-football Sunday lineup of “Dateline NBC” (7-8 p.m. ET), “The Celebrity Apprentice” (8-10 p.m. ET) and the new drama “The Firm” (10-11 p.m. ET). Additional new series ready for mid-season include the drama “Awake” and the comedies “Are You There, Vodka? It’s Me, Chelsea,” “Best Friends Forever” and “Bent.”
The announcements were made by Bob Greenblatt, Chairman, NBC Entertainment.
“Next season begins the rebuilding of the NBC primetime schedule, and our goal is to reinvigorate our audience with a line-up of appointment television that includes our best returning shows and a variety of innovative and attention-getting new series. We’ll be placing a great deal of emphasis on how we launch each one of our programs and on maximizing the network’s strengths throughout the fall and well into mid-season,” said Greenblatt. “Considering it’s only been three months since new management took over, I’m very pleased with what has resulted from a very strong pilot season. And with a powerful new asset like ‘The Voice’ already in hand, we go into the 2011-12 season with cautious but incredible optimism.”
