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DigiTimes: Apple Has Temporarily Stopped Developing AR/VR Headsets, Team Disbanded in May [Updated]
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Curious, what problem might exist in the future that doesn't exist now regarding these?
If they could function as regular eyeglasses and sunglasses with added AR features there would be a market.
I don’t believe the rumour. Unless Apple drops AR entirely, then Glasses are the eventual goal and have to be on the roadmap.
Tim has been pushing AR as recently as WWDC so I have to assume that it’s still important to him. AR on the iPhone is clearly just a testing bed and development platform. Consumer use of AR on an iPhone is neither being pushed by Apple with the same energy that they’re developing it nor does it make sense on a phone.
Tim has been pushing AR as recently as WWDC so I have to assume that it’s still important to him. AR on the iPhone is clearly just a testing bed and development platform. Consumer use of AR on an iPhone is neither being pushed by Apple with the same energy that they’re developing it nor does it make sense on a phone.
Apple choosing to stop the rollout of a product thats not ready yet is the definition of exceptionalism, if the product isnt ready for market, they stop production teams sot that major rumors dont come out about a product that isnt ready. Good luck with your Thinkpad.
Apple have been showing it on phones for the same reason they developed animoji's - they need any app that can possibly justify their expensive and gimmicky cameras.
I doubt it has anything to do with Jonny Ive leaving, and everything to do with the fact that you can't pack the kind of computing and networking horsepower you need for AR, along with a battery, into the form factor of a pair of chunky glasses, and price it for the consumer market.
Ah, thanks. Kuo used to work for them so that is why I conflated the two.
This was a stupid waste of R&D dollars.
Look no further then the 3D movie fad that comes and goes, etc.
The majority of people do not want something over their eyes, whether glasses, VR, etc.
There's just common sense things to apply here...I was hoping Apple wasn't even involved with these things...they probably blew billions on this that could have been used for stock buyback or dividends.
For whatever reason, I completely agree with you. Apple introduced ARKit a while ago, and has done nearly **** all with it. I keep expecting them to release something that puts it to use.
I am beginning to believe Isaacson and the others that Tim is not a product guy. He waffled for two years on Apple Watch and the Apple Car is beginning to sound like Ross and Rachel. It's on and then it's off again.
What is Tim doing?
What is Tim doing?
What a TOTAL joke! Under Tim Cook there have been more product leaks, failed launches and cancelled products (that were announced, advertised and promised) that I have ever seen under both of Steve Jobs tenures with Apple. The board needs to find a replacement quickly!
There are no solid players in AR headsets, yet. As far as market potential goes, every iPhone user would be a potential AR headset customer. That’s a huge target market.
Actually maps are the first thing that comes to my mind. I am very accustomed to navigating in the US but I have also driven in France, Sweden and Mexico and walked through China, Taiwan, and Belgium where most signs are in the country's native language rather than English and prices are in the local currency rather than USD. I would love to have a pair of glasses that could, in real time, translate signs and price tags for me.
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I agree completely. Apple faced a lot of criticism for being "late" to market with a smart speaker, well after Amazon and Google had established themselves as market leaders. Now Apple is facing criticism for developing a product where there isn't an established market leader. 6 years ago nobody had an Apple Watch but when Apple got into the wearable market, they quickly became the market leader in smart watches - nobody is even close.
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We obviously have different opinions on the viability of AR Glasses. Right now they are just opinions. Only time will tell which opinion is correct.
Problems aren't always perceived until there is a solution.
People probably thought riding horses was great until the car...see what I mean?
Walking down the street and not knowing where you are? AR glasses might give you annotations of everything around you that is meaningful, customized to your preferences.
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I mean, it depends how good they are. Imagine being able to see all kinds of information you care about in the real world, without pulling out your phone to search? I don't know exactly how it would look, but it could be badass.
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I just don't buy it .. from the ergonomic point of view.. its an object in your face, people wont get as used to it as having a smartphone in the pocket ..
It's the type of argument behing Apple not wanting to build a touchscreen macbook pro; it's not ergonomic to leep raising your arm/hand on its intended type of scenarios ..it makes sense for an iPad since you can lay it down on your lap, and touches would be ocassional (since iPad primary purposess are different from a macbook pro)
I just don't buy it .. from the ergonomic point of view.. its an object in your face, people wont get as used to it as having a smartphone in the pocket ..
It's the type of argument behing Apple not wanting to build a touchscreen macbook pro; it's not ergonomic to leep raising your arm/hand on its intended type of scenarios ..it makes sense for an iPad since you can lay it down on your lap, and touches would be ocassional (since iPad primary purposess are different from a macbook pro)
When saner heads prevail...
https://iphone.appleinsider.com/articles/19/07/11/editorial-apple-is-not-cancelling-its-ar-glasses
https://iphone.appleinsider.com/articles/19/07/11/editorial-apple-is-not-cancelling-its-ar-glasses
Steve would have called this AR/VR for the BS it all is. Nobody wants to wear a daft 3D headset and nobody wants to wear Googles style glasses. They only get you mugged. These are the same reasons those 3D TVs were junked.
Simple fact is people want 3D but don't want gimmicky dongles to get there. Make REAL 3D and do it properly. No, I don't know how and it's not my problem but all these other things are garbage.
Simple fact is people want 3D but don't want gimmicky dongles to get there. Make REAL 3D and do it properly. No, I don't know how and it's not my problem but all these other things are garbage.
Regardless of what's going on inside Apple, I'm pretty skeptical of the whole AR/VR glasses thing. I mean for industry use (factories, doctors, warehouse work, etc.) it could be good, but Apple is a consumer goods company. And I just don't see it working for consumers. I could be wrong...