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AT&T's live TV streaming service DirecTV Now will increase the price of every subscription tier by $5 per month beginning sometime around August 1, 2018. AT&T confirmed the price hike to CordCutters, stating that the move was made to ensure that the cost of DirecTV Now remains "in line with the market."

directv-now-apple-tv-4k-offer.jpg

The company is referencing the cost of rival services Hulu with Live TV, which started at $40/month, and YouTube TV, which recently raised to $40/month to compete with Hulu. Now, DirecTV Now's entry-level "Live a Little" plan is raising from $35/month to $40/month, aligning with the competition.
In the 18 months since our launch, we have continued to evolve our DIRECTV NOW products to serve this new customer set and compare favorably with our competitors. To continue delivering the best possible streaming experience for both new and existing customers, we're bringing the cost of this service in line with the market--which starts at a $40 price point.
Above the basic plan, "Just Right" will increase from $50/month to $55/month, "Go Big" will increase from $60/month to $65/month, and "Gotta Have It" will increase from $70/month to $75/month. While some emails sent out to customers reference an August 1 start date for the new prices, some users have noted earlier dates.

Although unconfirmed, AT&T's $15 credit for Unlimited cellular plan users should still apply to the new DirecTV Now prices. With the price hike, this means that these users will pay $25/month for the "Live a Little" DirecTV Now plan.

The email messages also remind users of upcoming enhancements to DirecTV Now, including an option to upgrade from 20 hours of the True Cloud DVR Beta to 100 hours, parental controls, more local channels, and more. Coming sooner will be an option to add a simultaneous third stream to a plan and a new Spanish language and sports package.

Sling TV also increased a plan price recently, requiring Sling Orange subscribers to pay $25/month for its entry-level tier, up from $20/month.

Article Link: DirecTV Now Raising All Plan Prices by $5/Month to Stay 'In Line With the Market'
 

TimUSCA

macrumors 6502a
Mar 17, 2006
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FYI - this also likely applied to those of you grandfathered into that intro $35/month deal. That promo was to remain on the 3rd tier for the latest tier price... it was not a permanent $35/month cost, and they were pretty clear about that when they launched the service.
 
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avanpelt

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Jun 2, 2010
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One thing I haven't seen mentioned anywhere is whether people who signed up for the service within a few months of November 2016 and got an introductory rate of $35/month for the "Go Big" plan are also going to be affected by the price increase. Edit: Nevermind. It looks like the second post in the comments addresses this. Guess we'll see if my bill goes up next month. I still haven't gotten an e-mail from DIRECTV Now notifying me of the price increase.
 
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dlewis23

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Oct 23, 2007
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FYI - this also likely applied to those of you grandfathered into that intro $35/month deal. That promo was to remain on the 3rd tier for the latest tier price... it was not a permanent $35/month cost, and they were pretty clear about that when they launched the service.

They actually did say it was going to say at $35 for those who purchased the Go Big package when the service was launched. It was grandfathered in as long as they use the service. Even the promo images said it would be $35 every month it did not way it was still we decided to up the price on every plan so that was is included for the original users.
 
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Spock

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Jan 6, 2002
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These companies will never learn, these “regulatory fees” going up all the time are one of the main reasons people started cutting the cord. With great original content form Netflix, Amazon and soon to be Apple the cable companies are really going to start hurting and so are these streaming services.
 
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dwd3885

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Dec 10, 2004
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They actually did say it was going to say at $35 for those who purchased the Go Big package when the service was launched. It was grandfathered in as long as they use the service. Even the promo images said it would be $35 every month it did not way it was still we decided to up the price on every plan so that was is included for the original users.

yea I'm a grandfathered customer and haven't received an email yet so not sure if it's staying the same or not.
 
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KPandian1

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Oct 22, 2013
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We did expect this from AT&T. They carefully added the fee as the bundle price and not administrative or access fee. Consumer Reports is on the warpath against Comcast for all the fee it tacked on from about August/September 2017.

I fired Comcast (TV service) in April, when those fees appeared first at the end of a prior contract.
 
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BuffaloTF

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Jun 10, 2008
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They offer up considerably more channels than the competition at this price point... 66 channels, to 52 with Hulu, the next highest, to 47 with Youtube TV... then it plummets. I threw these all into a spreadsheet to track the prices in my hunt for what would be the best deal.
 
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autrefois

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Oct 22, 2003
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So instead of using the lower cost of service as a selling point, they are raising the price just because everyone else is... seems to make sense to me :eek:.

Agreed. What kind of asinine reason is that, ATT? We're not going to charge more because we need to, or to bring you better service, or to add channels/features, etc. Other companies are more expensive, so we're going to be more expensive too so we can get richer. Can't they at least try to pretend there's some other reason behind the hike?
 
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TimUSCA

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Mar 17, 2006
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Aiken, SC
They actually did say it was going to say at $35 for those who purchased the Go Big package when the service was launched. It was grandfathered in as long as they use the service. Even the promo images said it would be $35 every month it did not way it was still we decided to up the price on every plan so that was is included for the original users.
You are wrong. I distinctly remember them saying they were promising the lowest tier price, whatever that may be in the future.

I just looked it up, and here's the quote from AT&T back when they were killing the promo. The last sentence says it all:

“We want to let our potential DIRECTV NOW customers know our limited-time pricing on the “Go Big” package will end Monday, Jan. 9. Any current DIRECTV NOW customers, and those who sign up before the promotion ends, will stay at the special price of $35 for “Go Big” package. That’s a monthly savings of $25. Customers who sign up for this offer will continue to enjoy this special price for as long as they keep the package, subject only to future reasonable programming price increases applicable to all packages.”​
[doublepost=1530540999][/doublepost]
yea I'm a grandfathered customer and haven't received an email yet so not sure if it's staying the same or not.
See above.
 
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RobNYC

macrumors 6502a
May 28, 2008
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84
New York, NY
I swear to god this is just making me considering buying an hoping I get reception in my apartment so I can just drop the cable streaming all together.
 
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az431

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Sep 13, 2008
2,131
6,117
Portland, OR
Done with DirecTV Now. I didn't think their service or app could get any worse, but the recent major AppleTV update rendered the app an epic turd. It now takes multiple clicks to get to the guide and if you only care about your favorite channels, that also requires multiple clicks every time you open the app. And for whatever reason, every time I open the app I have to click through the same demo of how to change change channels (because none of us know what the buttons do on TV remotes???).
 
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cobracnvt

macrumors 6502
Apr 6, 2017
281
119
The content on these services needs to keep up with the prices. I just started using DirecTV Now and the amount of commercials on it is overwhelming. Way more than what I get on regular cable TV.
 
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az431

macrumors 68020
Sep 13, 2008
2,131
6,117
Portland, OR
They offer up considerably more channels than the competition at this price point... 66 channels, to 52 with Hulu, the next highest, to 47 with Youtube TV... then it plummets. I threw these all into a spreadsheet to track the prices in my hunt for what would be the best deal.

Comparing the number of channels is pointless. What matters are the channels people watch, and for most it's maybe 10 out of the 47, 52, or 66.
 
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PatriotInvasion

macrumors 68000
Jul 18, 2010
1,546
624
Boston, MA
Welcome to your Internet Cable Package. End of the day, your best and most reliable bet is to stick with cable. Xfinity's X1 platform is pretty awesome - great mobile Stream app makes any Mac, iPad, or iPhone into a full channel lineup TV anywhere in the house. No compromises on channels. All the live sports and news I need. Plus, my 250 MBPS internet is cheaper when packaged with tv than it would be otherwise. Frankensteining together these streaming bundles with high speed internet isn't worth the net $40-60/month savings to me when considering the compromises.

Also read that Playstation Vue and Hulu Live broke during the Super Bowl in February. Ah yea, no thanks. If I saw a loading spinner and error code while Tom Brady had the ball in the 4th quarter I would have destroyed my TV.
 
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Plutonius

macrumors G3
Feb 22, 2003
8,800
7,993
New Hampshire, USA
They offer up considerably more channels than the competition at this price point... 66 channels, to 52 with Hulu, the next highest, to 47 with Youtube TV... then it plummets. I threw these all into a spreadsheet to track the prices in my hunt for what would be the best deal.

In your spreadsheet, only include the channels with content you would want to watch.
 
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ggibson913

macrumors 6502a
Sep 11, 2006
938
391
So I also got the e-mail. As an early adopter one of the selling points to me for the $35 per month, was that AT&T advertised that if I signed up early I would be locked in 'for life' so long as I didn't cancel the service. The funny thing was I cancelled cable originally because of the same reason, raising my rate while I was in the supposed locked in period. Corporate promises to customers are meaningless, I hope there is a huge class action law suit which costs them a fortune. As for me, I am weighing whether or not to continue, it is the Go Big plan for $40 per month so unsure.
 
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BuffaloTF

macrumors 65816
Jun 10, 2008
1,165
1,241
The content on these services needs to keep up with the prices. I just started using DirecTV Now and the amount of commercials on it is overwhelming. Way more than what I get on regular cable TV.

???

It's the exact same. You're getting the literal same cable channels, delivered OTT.
[doublepost=1530542690][/doublepost]
In your spreadsheet, only include the channels with content you would want to watch.

In my spreadsheet- I listed out all the cable channels, marked them as available with a simple X; color-coded them based on packages wherever applicable, and then listed out the price in a summary line - ie, Green = 66 channels for 35 (then), 52 for another, 47 for another... Sling is it's own beast because they have that Orange and Blue service at 25 dollars each...... If additional channels get added in that I notice, I'll slot them in and update.
 
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