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DirecTV Now Rebranded as 'AT&T TV Now'
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...two different services, with stupid names, in the same app?
Yeah, that's totally not confusing.
Yeah, that's totally not confusing.
Somewhat related:
You can buy the entire 10-season series of Friends for $60 on iTunes right now.
I know lots of people have been freaking out about Friends leaving Netflix for AT&T/HBO streaming. This might help.
You can buy the entire 10-season series of Friends for $60 on iTunes right now.
I know lots of people have been freaking out about Friends leaving Netflix for AT&T/HBO streaming. This might help.
I’m on the same plan.
Totally agree. The service has been quite solid even on the road with abysmal hotel internet. Anyone who says their service sucks is referring to 1-2 years ago or just quoting what they read online. Typical.
AT&T has owned DirecTV (and DTVN) for like over 2 years now. All of their subscriber loss has come while under the ownership of AT&T.
DirecTV Now was fine until this spring, when they instituted those catastrophic channel line up and price changes, probably at the behest of AT&T. I would know, because I was subbed to DTVN. It was almost as if they wanted their subscribers to ditch them. Before that, DTVN was actually a pretty decent service. AT&T singlehandedly destroyed DirecTV, no questions about it.
I suspect this was AT&T's plan all along. They didn't want the brand, but rather the IP and technological capability. A shame, really.
I can just hear Don Draper pitching at the board-member meeting; “…and we call it: ‘AT&T TV Now’, because yesterday isn’t now, today is; until tomorrow, then it will also be “now”, but a different one than today’s…” Puff’s on cigarette. “Anyone want a martini?”
I have been a tester of DTVN for a couple years, and customer for about 1.5. I really liked it at 35$ for the "go big" package.. then it was 40$ for having HBO, I'm fine with that. Now, they have made it 50$ a month, granted it now has 20 hours cloud DVR, which I DO like, but at this point I feel I'm wasting about 120$ a year for something I really don't need. I have a TIVO at home and slinboxes, which of course I CAN use while remote (the primary use case for me at least). but, I should probably just cancel - although I'll never get this package back at this price. I'd REALLY like them to get AUDIO ONLY streaming (in the background) working, so the app doesn't always have to be front and center. Not really sure why that is such a stretch.
As an AT&T wireless user and a DirecTV (satellite) subscriber, this merger has been nothing but frustration and confusion. They really have not done a good job combining the two. My CC charges each month for my DirecTV subscription say "AT&T Phone", which makes it really confusing. And trying to log into, specifically, one of my accounts, be it DirecTV or wireless, is no clearer. You'd think I'd have one login that shows me my two accounts. Nope. It's a convoluted mess.
But, I expected no less when AT&T bought DirecTV. AT&T botches everything they touch, and sure enough, they did.
But, I expected no less when AT&T bought DirecTV. AT&T botches everything they touch, and sure enough, they did.
Why wouldn’t they just name it “UVERSE NOW...” I mean they have AT&T u verse as there product outside of direct tv. Maybe they’re killing off Direct Tv completely by naming it AT&T TV
ATTTV doesn't exactly roll off the tongue.
edit to add: although I suppose we're going from too few "T"s to too many.
edit to add: although I suppose we're going from too few "T"s to too many.
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I’ve gotten all my major network local channels with both DIRECTV Now and YouTube TV — ABC, CBS, CW, FOX, and NBC. I can’t get CBS on DIRECTV Now right now because AT&T is in a pissing contest with them over dollars.
Are you in a smaller market where your local channels aren’t offered on the streaming services? If that’s the case, I’d buy an HD antenna for $30-$50 to get your local channels and their “subchannels” and call it a day.
Don't forget Att's Watch TV too that is free with wireless service or $15 a month standalone. haha.
Well, one good thing with the new name is that users won't have to scroll down the list as far before when authenticating credentials for other apps! "U-Verse TV" would have been painful.
I've been with DTVN since the start, and the recurring theme for them is "one step forward, two steps back."
Every bit of progress is met with larger bits of regressions.
The problem with that after the subscriber building/low-price intro/loss-leader phase, users will jump ship if you raise prices on a mediocre or crappy product. And they have.
The content providers are now squeezing the OTT services as they have with the cable companies for years, which is reflected in cord cutting no longer being the value it was, and getting closer to old cable prices. The current CBS squabble is just another round of the same old game being played again and again.
The next wave is content providers cutting out the middle-man delivery services, and going direct to consumers with their own services. Those service providers who haven't acquired a source of original content, either to attract customers, or for use as a bargaining chip, will have a hard time going forward. DISH has seen the writing on the wall, is finally making use of the spectrum it has acquired over the years, and is transitioning to being a cell service carrier.
It would have been naive to believe that the days of the $35 Go Big deal would last. It was only a question of when, not if the party would end. A branding change is no big deal, but AT&T has to tread fine line if it doesn't want to lose any more subscribers with more price increases or other service changes.
The recent sudden cutoff of iOS 10 users with no apparent warning or need is yet another nail in the coffin. Other steaming services don't slam the door shut on access for older versions of apps, and continue to allow users to watch. Not AT&T.
I've been with DTVN since the start, and the recurring theme for them is "one step forward, two steps back."
Every bit of progress is met with larger bits of regressions.
The problem with that after the subscriber building/low-price intro/loss-leader phase, users will jump ship if you raise prices on a mediocre or crappy product. And they have.
The content providers are now squeezing the OTT services as they have with the cable companies for years, which is reflected in cord cutting no longer being the value it was, and getting closer to old cable prices. The current CBS squabble is just another round of the same old game being played again and again.
The next wave is content providers cutting out the middle-man delivery services, and going direct to consumers with their own services. Those service providers who haven't acquired a source of original content, either to attract customers, or for use as a bargaining chip, will have a hard time going forward. DISH has seen the writing on the wall, is finally making use of the spectrum it has acquired over the years, and is transitioning to being a cell service carrier.
It would have been naive to believe that the days of the $35 Go Big deal would last. It was only a question of when, not if the party would end. A branding change is no big deal, but AT&T has to tread fine line if it doesn't want to lose any more subscribers with more price increases or other service changes.
The recent sudden cutoff of iOS 10 users with no apparent warning or need is yet another nail in the coffin. Other steaming services don't slam the door shut on access for older versions of apps, and continue to allow users to watch. Not AT&T.
Let me clarify. I want access to all of the affiliates. I want to be able to watch the local news for Miami, Madison, Lake Tahoe, and Salt Lake City. I want to know what is going on with my high school. How did my college team, not know for their NCAA status, do? What’s going on in my brothers neighborhood? I don’t necessarily care about Kansas City news just because I might be traveling through there.
I’ve used Hulu for $45 a month and won’t leave. I’ve got all the programs I watch and it runs on Apple TV without a million taxes and fees.
There are ways you can get that, but I can’t think of any that are legal. I’m pretty sure the reason that doesn’t exist legally is due to FCC regulations.
I can’t believe they have AT&T TV, AT&T TV Now, and AT&T Watch TV streaming services. Not confusing at all!
No sports, no DVR, no simultaneous streams, for a third of the price. We have it and it’s a good value for our living room since we don’t watch a lot of TV. My wife mainly uses it to watch Food Network. Sometimes I use it at work to watch breaking news coverage like when Notre Dame was burning down.
[doublepost=1564570269][/doublepost]I’d have called it AT&Tv Now.
AT&T today announced that it is rebranding DirecTV Now, its live TV streaming service, as "AT&T TV Now." The company said that existing customers will need to re-accept terms of service following the rebranding, and then their streaming plans will continue as usual.
Other than the name change, AT&T hasn't announced any other overhauls to its live TV platform, so users can expect the same prices and channel availability as before. The company said that current DirecTV Now users will see the update automatically across devices.
Secondly, AT&T announced yet another new streaming platform, called AT&T TV, which will be piloted in select markets this summer. The company described this as a "connected TV experience with no satellite needed," which sounds essentially like another live TV streaming service, but gave no details about how it would be different from AT&T TV Now.
Both AT&T TV and AT&T TV Now will be accessed through the same AT&T TV app on mobile devices and on TV apps. AT&T said that customers can expect more details about AT&T TV as the rollout begins later this summer.
Article Link: DirecTV Now Rebranded as 'AT&T TV Now'
Yeah I think Randall Stephenson needs to be fired, he really screwed the pooch buying DirecTV.
And yes, AT&T had single handedly killed the brand and gave it an awful reputation. I too have the Go Big @ $45. And yes the changes at the beginning of the year were horrendous.
It honestly doesn't seem like AT&T has a plan for anything anymore. They lack passion, vision, execution, and so on.
[doublepost=1564593349][/doublepost]
AT&T is as inept as they come these days. I can remember being a huge cheerleader of theirs from the early 2000's until 2014. Then one day I saw the light. Haven't looked back. This company is SERIOUSLY misguided.
You can merge both accounts into one. Check your notices with your wireless account or your DTV account. There is an option to merge under a single login.
I did that a couple of months ago and now just have one login with both accounts on the same screen.
