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ThomasJL

macrumors 68000
Original poster
Oct 16, 2008
1,763
3,892
Why aren’t more people voicing disappointment for Tim Cook blatantly trying to rip off customers by putting the previous year’s iPhone 13 CPU into this year’s flagship iPhone 14?

Apple has never done that before. In fact, all three iPhone SE generations received the latest generation CPU that was in the current flagship iPhone.

Cook puts older hardware into the latest iPhones in order to save production costs to maximize profits. It would be bad enough if he did that to pass the cost savings on to customers by lowering prices, but he doesn’t even lower prices.

Cook is a greedy suit with an MBA (a degree that is typically a sign of mediocrity). Why do so many people support his unprecedented decision to put last year’s CPU (A15) into this year’s flagship iPhone?
 

StumpyBloke

macrumors 603
Apr 21, 2012
5,614
6,330
England
Why aren’t more people voicing disappointment for Tim Cook blatantly trying to rip off customers by putting the previous year’s iPhone 13 CPU into this year’s flagship iPhone 14?

Apple has never done that before. In fact, all three iPhone SE generations received the latest generation CPU that was in the current flagship iPhone.

Cook puts older hardware into the latest iPhones in order to save production costs to maximize profits. It would be bad enough if he did that to pass the cost savings on to customers by lowering prices, but he doesn’t even lower prices.

Cook is a greedy suit with an MBA (a degree that is typically a sign of mediocrity). Why do so many people support his unprecedented decision to put last year’s CPU (A15) into this year’s flagship iPhone?

What are you talking about? The flagship phones: the 14 pro and pro max have the A16 processor, not the A15 processor.
 

Splitrail

macrumors 6502a
Dec 26, 2021
907
1,112
Why aren’t more people voicing disappointment for Tim Cook blatantly trying to rip off customers by putting the previous year’s iPhone 13 CPU into this year’s flagship iPhone 14?

Apple has never done that before. In fact, all three iPhone SE generations received the latest generation CPU that was in the current flagship iPhone.

Cook puts older hardware into the latest iPhones in order to save production costs to maximize profits. It would be bad enough if he did that to pass the cost savings on to customers by lowering prices, but he doesn’t even lower prices.

Cook is a greedy suit with an MBA (a degree that is typically a sign of mediocrity). Why do so many people support his unprecedented decision to put last year’s CPU (A15) into this year’s flagship iPhone?
What's your definition of "flagship" anyway?
 

ThomasJL

macrumors 68000
Original poster
Oct 16, 2008
1,763
3,892
The iPhone 14 isn't the flagship. It's the midrange phone.
If, as you say, “The iPhone 14 isn't the flagship. It's the midrange phone”, then it intentionally has a deceptive name. A more honest name would’ve been iPhone 13C. (2013’s iPhone 5C had a different design to 2012’s iPhone 5, but had the same A6 CPU. So the name iPhone 5C was not deceptive.)
 
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Mlrollin91

macrumors G5
Nov 20, 2008
14,172
10,187
If that’s really the case, then it intentionally has a deceptive name. A more honest name would’ve been iPhone 13C. (2013’s iPhone 5C had a different design to 2012’s iPhone 5, but had the same A6 CPU. So the name iPhone 5C was not deceptive.)
The is nothing deceptive about calling it the iPhone 14. That means its a new phone, not that its a flagship. Its common knowledge that the Pro models are the flagships.
 

ThomasJL

macrumors 68000
Original poster
Oct 16, 2008
1,763
3,892
I'm still waiting for what his take on "flagship" is. 🤣
Even if my use of the word “flagship” in my OP was incorrect, it does not negate my argument that literally every prior “midrange” non-Pro iPhone received the latest generation CPU, and thus it doesn’t negate my argument that Tim Cook is trying to rip off his customers blatantly more than he typically does.
 

bodonnell202

macrumors 68030
Jan 5, 2016
2,628
3,485
Calgary, Alberta, Canada
It seemed like they did it due to supply chain issues this year, as they may not have been able to produce enough A16 chips (on the newer 4 nm process) at launch to supply both the 14 and 14 Pro series. That said, now that they’ve done it and the impact has been positive to their bottom line (as sales of the more more expensive Pros have increased relative to the base model) I’ll bet the trend of the non Pros using last year’s chip will continue.

You can be disappointed if you want, but Apple doesn’t really care. As a corporation their main motivation is profit and the only way to encourage them to change is to vote with your wallet (and buying the more expensive model has told them that people are willing to pay more for the latest tech so the damage is already done unfortunately). Maybe next year people will decide to hold onto their current phone if they aren’t that impressed with the features of the new models, but I won’t hold my breath.
 

Splitrail

macrumors 6502a
Dec 26, 2021
907
1,112
Even if my use of the word “flagship” in my OP was incorrect, it does not negate my argument that literally every prior “midrange” non-Pro iPhone received the latest generation CPU, and thus it doesn’t negate my argument that Tim Cook is trying to rip off his customers blatantly more than he typically does.
"ripping off" implies either lies, deception, or mis-representation.
The specs have been there for any and all to see since before the launch of the phones.
 

Paddle1

macrumors 603
May 1, 2013
5,150
3,602
I'm disappointed that the SE will likely get held back by this as well, decreasing their value and shortening their lifespans.
 

sorgo †

Cancelled
Feb 16, 2016
2,870
7,046
You’re right on the money I’d say @ThomasJL ;) Also no mini? Tim’s just rubbing it in now (but at least the excellent 13 mini gets to hang around for hopefully at least the duration of the current product cycle until it hopefully gets refreshed with a 16 mini :))

Rise up, minions! Now is the time to play your vocal minority card! ;)
 
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GuruZac

macrumors 68040
Sep 9, 2015
3,748
11,733
⛰️🏕️🏔️
Why aren’t more people voicing disappointment for Tim Cook blatantly trying to rip off customers by putting the previous year’s iPhone 13 CPU into this year’s flagship iPhone 14?

Apple has never done that before. In fact, all three iPhone SE generations received the latest generation CPU that was in the current flagship iPhone.

Cook puts older hardware into the latest iPhones in order to save production costs to maximize profits. It would be bad enough if he did that to pass the cost savings on to customers by lowering prices, but he doesn’t even lower prices.

Cook is a greedy suit with an MBA (a degree that is typically a sign of mediocrity). Why do so many people support his unprecedented decision to put last year’s CPU (A15) into this year’s flagship iPhone?
While I’m generally not a fan of Cook, he’s all numbers and not a visionary like Jobs, it’s hard to argue with his success in leading Apple. I don’t understand quite frankly the outrage of the A15. A processor that is still leaps and bounds ahead of anything currently in any other flagship smartphone. There would have been far less disappointment in iPhone 14 had it gotten Dynamic Island like the 14 Pros. Unfortunately Apple designed a part of the A16 to power DI. I think it came down to chip shortages to be fair to Apple.
 

ian87w

macrumors G3
Feb 22, 2020
8,704
12,638
Indonesia
This “criticism” is skin deep.

What people should be outraged is the fact that Apple is software locking features that the iPhone 13 Pro should be able to do since it has the same chip as the iPhone 14. For example, action mode. This feature is exclusive to the 14 series. But it’s software, and there’s no reason the 13 Pro couldn’t do it. Where’s the outrage on that? It’s as if people are so willing to buy new phone every year that they are only concerned about what the newer phone has. 🤷🏻‍♂️
 

JCCL

macrumors 68020
Apr 3, 2010
2,040
4,629
The only reason the standard 14 exists is to upsell you to the Pro line. If they killed the standard 14 and just sold the 13 Pro alongside the 14 Pro, there wouldn't be much of a difference and lot more people would prefer the lower priced version.

That's why they discontinue previous year's pro line and just release a sub-par, lesser version to upsell you. That's the main innovation Apple has brough over the latest years, how to upsell you to a more expensive - higher margin version
 

ian87w

macrumors G3
Feb 22, 2020
8,704
12,638
Indonesia
The only reason the standard 14 exists is to upsell you to the Pro line. If they killed the standard 14 and just sold the 13 Pro alongside the 14 Pro, there wouldn't be much of a difference and lot more people would prefer the lower priced version.

That's why they discontinue previous year's pro line and just release a sub-par, lesser version to upsell you. That's the main innovation Apple has brough over the latest years, how to upsell you to a more expensive - higher margin version
You got it. And it was a huge success, with so many people, even here, are giving more money to Apple. So much that Apple cannot make enough of it. Funny isn’t it. Tim Cook is a genius. 😂
 

Shirasaki

macrumors P6
May 16, 2015
16,261
11,763
I’m not referring to complaining. I’m referring to criticism. It’s not being criticized to a large extent by tech reviewers and others.

It’s the job of tech reviewers to give both praise and criticism.
well you must have been living in a rock or something, not understanding how actual Apple tech reviewers work and how they deliver the so-called “criticism”. Spoiler alert, it’s not what you think.
If, as you say, “The iPhone 14 isn't the flagship. It's the midrange phone”, then it intentionally has a deceptive name. A more honest name would’ve been iPhone 13C. (2013’s iPhone 5C had a different design to 2012’s iPhone 5, but had the same A6 CPU. So the name iPhone 5C was not deceptive.)
How deceptive it is? Are you serious? Apple has changed the naming scheme to indicate higher end iPhone AT LEAST 5 years ago With the introduction of iPhone XS Max, and iPhone 11 Pro Max afterwards. If anything, Apple has gave plenty of headroom for customers to get accustomed to the new naming scheme.

True, iPhone 14 should’ve been called iPhone 13C given how lacklustre it is compared to iPhone 13 Pro, but it’s entirely Apple’s freedom to name whatever they like. Plus, iPhone 14 is a cut down version of iPhone 14 Pro, so where is the problem?
Even if my use of the word “flagship” in my OP was incorrect, it does not negate my argument that literally every prior “midrange” non-Pro iPhone received the latest generation CPU, and thus it doesn’t negate my argument that Tim Cook is trying to rip off his customers blatantly more than he typically does.
Tim Cook is always trying to rip-off his customers, and this year is no exception. I dunno what your expectation is. Business must rip-off customers in some way otherwise how could they make money?

A plus for you. Do you know A16 isn’t that much more different compared to A15 in terms of the CPU/GPU performance among a few other things? https://nanoreview.net/en/soc-compare/apple-a16-bionic-vs-apple-a15-bionic
 
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