I got my MBP from an authorised Apple reseller that sold absolutely nothing but Macs, iPods and their accessories (in other words, it was pretty much the closest thing I couldve gotten to an Apple Store without actually going to an Apple Store). When the guy asked if I wanted to buy one, I just said sure, whats the best deal you can give me?.
Walked away with the MBP for $3150 (normally $3200), iWork 09 for $99 (normally $129), AppleCare for $399 (normally $549) and a free neoprene sleeve (normally $50).
Altogether it was $3648 as opposed to the $3928 that it was worth; I saved $280, pretty good deal.
(All prices are in Australian dollars).