The piece says Netflix was spending $8 billion in 2018 to produce its own movies and TV shows. That’s up to $17 billion this year. No wonder it’s so hard to make money. The traditional studios aren’t spending that much - at least not on streaming…That's what I thought too as far as Netflix owning their own production studios. They seem to have bought their first studio back in 2018 while spending a good amount of money to "produce their own" shows.
https://www.cnn.com/2018/10/08/media/netflix-albuquerque-production-studio/index.html
Netflix will spend ‘vast majority’ of its $17 billion content budget on originals in 2024 despite a deluge of licensed hit shows up for grabs
Sixty-two of the top 100 most-watched titles during the first six months of 2023 were Netflix originals, according to company data.

Paramount Expects to Spend $6 Billion-Plus on Streaming Content in 2024
Paramount Global (formerly known as ViacomCBS) expects to increase direct-to-consumer content spending to more than $6 billion in 2024.
