Let's remember: Apple had revolutionised the music business and, against the marketing strategies of the past, has pushed it through with sensible prices and concepts. Apple is now extremely unagitated and very professional. I miss nothing.
AppleTV seems just as professional to me. Apple is trying to create best entertainment.
After Apple had created this new market, copycats like Amazon etc. came along. Did they really expand the product range?
The more providers share the market, the less money is available to create good products.
In a limited market competition spoils the quality of variety.
Besides, I don't believe anyone here who claims to use Netflix, Amazon Prime, YouTube, and Disney+ , Sky TV at the same time.
Not even the unemployed have that much free time. And money.