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Last week, Bloomberg's Mark Gurman reported that Apple was considering launching an all-new 12-inch notebook at the end of 2023 or in early 2024. Gurman said it was unclear if the notebook would be a low-end MacBook or a higher-end MacBook Pro.

2016-12-inch-macbook-feature.jpg

In response to the report, Ross Young of Display Supply Chain Consultants has revealed that he is currently "skeptical" about a new 12-inch MacBook.

"We are skeptical on a 12" MacBook at this point," wrote Young, in tweet shared with his Super Followers today. "Apple's strategy for notebooks is currently 13" and larger. Companies in the MacBook Pro display supply chain we talked to are not aware of it."

Gurman and Young are both very reliable sources when it comes to future Apple products, so it is possible that Apple is still in the early stages of developing a new 12-inch MacBook, to the point that the company's supply chain currently has no knowledge of the plans. Apple also routinely prototypes a wide variety of products internally, and it does not always move forward with releasing all of them, as Gurman pointed out.

Young has revealed a wide range of accurate insights into Apple's plans, such as the iPhone 13 Pro's ProMotion display, the sixth-generation iPad mini's 8.3-inch display, the 14-inch and 16-inch MacBook Pro's mini-LED displays with ProMotion, the ‌new MacBook Air's slightly larger 13.6-inch display size, and more, so his comments are worth taking seriously, but it's still too early to rule out the possibility of a new 12-inch MacBook.

Apple has released both lower-end and higher-end 12-inch notebooks in the past. At the low end, Apple introduced an ultra-thin 12-inch MacBook that weighed just two pounds in 2015, but the notebook was discontinued in 2019. And at the higher end, Apple offered a 12-inch PowerBook G4 in the mid-2000s, prior to the original MacBook Pro.

Article Link: Display Industry Analyst Expresses Skepticism About 12-Inch MacBook Rumor
 

t0rqx

macrumors 68000
Nov 27, 2021
1,651
3,930
That is one reason, but the bigger reason IMO was poor performance and battery life. Both of those issues are addressed quite nicely with Apple Silicon.
I see absolutely no reason to get a 12”, I would directly go for a 13” Air. Unless you want an overpriced terminal device, is what comes up in my mind.

Anyways they need to go back to simplifying the line up and ditch terms like Air, Max, SE, Ultra, God etc…
 
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PlayUltimate

macrumors 6502a
Jul 29, 2016
962
1,783
Boulder, CO
I see no reason for this size in the Apple laptop line-up. Let's simplify things again: MacBook (Air): Small - Medium, MacBook Pro: Small-Medium-Large(?). And I would drop the "Air" designation except for the brand name.
 

reyesmac

macrumors 6502a
Jul 17, 2002
893
558
Central Texas
If there was a credible rumor of a less expensive product in the pipeline right after announcing new more expensive products, it is in Apples best interest to discredit that report to prevent people from waiting to upgrade. Apple designed a different looking model than the one we got. Now it's time to find out if that was a different model to be released or if they are producing fake products to catch leakers.
 
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Daum

macrumors regular
Apr 18, 2015
191
198
I still have my 2015 12in and have been waiting for a successor. The M2 air is close but rumors of a white bezel and keyboard was a no-go for me so I grabbed the 14in Pro. 😭 So yes release a new 12in!!!
 

MayaUser

macrumors 68030
Nov 22, 2021
2,908
6,291
Apple is removing the mini iphone, so Apple is going bigger and bigger
Probably the next mini removed it will be the ipad mini (or the ipad mini will be the current 11" ipad and the 12.9" and 14.1" will be the two ipad pros in the future)
So i dont see the 12" Macbook
 

azentropy

macrumors 601
Jul 19, 2002
4,054
5,456
Surprise
I see absolutely no reason to get a 12”, I would directly go for a 13” Air. Unless you want an overpriced terminal device, is what comes up in my mind.

Anyways they need to go back to simplifying the line up and ditch terms like Air, Max, SE, Ultra, God etc…
Many people find a sub 2lb notebook capable of running MacOS very enticing.
 

_Spinn_

macrumors 601
Nov 6, 2020
4,857
10,044
Wisconsin
Gurman and Young are both very reliable sources when it comes to future Apple products, so it is possible that Apple is still in the early stages of developing a new 12-inch MacBook, to the point that the company's supply chain currently has no knowledge of the plans. Apple also routinely prototypes a wide variety of products internally, and it does not always move forward with releasing all of them, as Gurman pointed out.
This seems like the most likely explanation to me.
 

JPack

macrumors G5
Mar 27, 2017
12,833
24,257
This seems like the most likely explanation to me.

Gurman claims the 12-inch MacBook is coming late 2023 or early 2024. That's basically 18 months from now and typically the lead time suppliers need to prepare. Even before that, suppliers would be sending samples to bid on Apple's project. So Ross should have heard something from his industry sources.
 
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