proud
/proud/
adjective
1.
feeling deep pleasure or satisfaction as a result of one's own achievements, qualities, or possessions or those of someone with whom one is closely associated.
It’s safe to assume he means he feels deep pleasure or satisfaction as a result of ones own possession... being the 12PM.
Cringe away my friend, but you’re cringing about the wrong thing![]()
Perhaps MrGimper is commenting on the shallowness of feeling pride in something one owns, the obtaining of which required very little effort and only spending money to obtain, versus an accomplishment requiring much more effort and skill.