First of all, I'm the proud owner of no less than two AppleTVs and a Mac Mini that feeds them. I'm very much a fan of the AppleTV and I think it's one of the greatest "diamonds in the rough" in Apple's lineup. HOWEVER, this burns: http://gizmodo.com/gadgets/xbox-360...-tested-verdict-its-almost-perfect-329769.php The xbox 360 is now a better media extender than the AppleTV in many respects. It's also cheaper than the AppleTV. Oh yeah, and it's also a friggin next-gen gaming system that can be used to play HDDVDs with a fairly inexpensive addon. Boo.. hiss... Come on Apple, why are you making me regret buying your products instead of Microsoft products.