The tech enthu crowd on internet first spotted what a disaster Windows 8 was even before launch. Few months later, most websites picked up on that and now we have "Windows 8: Good vision, flawed execution and flawed product". That caused bit of damage to Microsoft's reputation. Now, We have seen so many complaints of iOS 8 instability and UI sluggishness at places on Macrumors forums. My iPad Air itself reboots few times a day with BSOD on iOS 8.0.2. So much that I hate to use it. So it is very much possible that Apple's reputation might permanently get tarnished if they don't fix the damn iOS 8. Apple has just 2-3 months to get things right otherwise I can accurately predict that Apple will become like Microsoft within 2 years as general perception of common people changes. Software is life. A good software can uplift a product where hardware designs can get more or less similar to other products. So what does Macrumors think?