I'm admittedly a bit ignorant on this subject, but what exactly is it that people are doing online that warrants such strong privacy concerns around ISPs selling their browsing data?
I'm probably in the minority here, but I personally couldn't care less if my ISP sells my internet browsing history or if the government wants to read my text messages or listens to my phone calls. I'm not doing anything illegal and have nothing to hide. It would be a huge waste of time for the government to monitor me and I'm sure they have better things to do.
I use a VPN to access my employer's network. If I'm in a hotel room traveling for work and connected to a public WiFi network, I usually fire up my employer's VPN when I'm doing things like logging into my bank's website so that my traffic isn't unsecured on the public WiFi network (protecting my passwords, etc.). But other than that, I really don't see a need personally. If I'm missing something, please educate me.