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I had several display troubles too, and ultimately gave up and returned the Pro. First one had a white splotch on the screen (somewhat like this). On the second one, the LCD would ripple severely in several spots simply from picking up the device--no squeezing, no unnecessary pressure on the chassis, just picking it up and holding it. Several demo models at the Apple Store also exhibited this issue. Third one had dust laminated between the display and the glass.

That's three strikes, all different problems. I don't expect perfection, and I don't obsessively inspect displays for flaws. But the screen is by far the most important component of a tablet, and for the price Apple's asking for the Pro, it's not unreasonable to expect a certain level of quality.

Quality control seems to suffer a lot during the launch of any Apple product. Maybe they're trying to pump too many of them out or maybe they're just not used to producing the new design yet. In any case, you're better off giving up for now if you have a more critical eye. Having to exchange even once is a frustrating hassle; if you find yourself on number 2 or 3 and you're still having problems, it means that the product isn't ready for prime time.
 
I have mixed feelings about the screen myself. The colors on my Air look more vibrant, and the blacks a bit deeper. The display feels "brighter" overall, particularly on lower brightness settings. Part of me things that might be due to less glare and the coating on the Pro's screen?

I also think I have some color-shift or darkening around the edges of my display - particularly on the top behind the LTE plastic piece. It's subtle, impossible to photograph, but the whites are a bit duller about half an inch from the edge - almost like it's covered by a smudge. It's not a huge deal but it's kind of driving me mad at the same time. Not sure it's worth trying to exchange though.

I did take pics in this thread:

https://forums.macrumors.com/threads/ipad-pro-white-balance.1939484/#post-22328703

They said it looked fine, but like I said it's hard to photograph. Do those pics look okay? I think I just need someone to tell me I'm crazy! :)
 
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