Somehow 3 months ago I was dead set on a base 21.5" iMac for $1200. I somehow convinced myself to opt for the base 27" for $1699 due to that glorious screen. When the new iMacs released yesterday, I somehow convinced myself to get the $1999 model for the AMD Radeon HD 6970M. In a short 3 months, my needs haven't changed at all but I convinced myself to spend almost double my budget. Out of 100 people you meet everyday, maybe a few would be in finance, a few in law, a few doctors, a few in the restaurant business, etc. I'd imagine only a handful are actual programmers or multimedia designers. I'd expect the same on a message forum where only a handful of people actually need a fully maxed out iMac. Do we spend too much on our iMacs? Anything I do computer related can be done on a $500 Windows PC. And yet suppose an iMac lasts 4 years, I'm essentially paying $500 per year. Granted OSX seems so user friendly compared to Windows 7, and yet in the end it is just an operating system that lets you use a computer to go on the Internet, manage your photos and home movies, etc. Anyone else ever think about the costs associated with their actual needs? By the way, this doesn't change the fact that I'm still getting the 1999 iMac.