This is the single biggest issue that I have had while wearing the watch. It will take society a while, if ever, to get over the idea of someone looking at a watch for the time because they have to go. I was working out with a friend and checking out my stats, and out of habit he asked me this twice, knowing I have an Apple Watch. While at work, people know I have the Apple Watch, but they trail off when I glance at it while they are talking. I think a quick glance is better than looking at a cell phone while someone is talking, but I think we have a long road until we can use the watch throughout our day the way it is intended, without offending anyone. I have managed to send a few voice texts in front of people with no issue, but this is easier because we obviously aren't engaged in conversation when I do it.