Do you ever wonder if the Apple executives and design teams use customized Apple products (manufactured in made to order batches on site in California), which they in turn use to run the business and make the normal product lines for the rest of us? For example, I'm pretty sure Apple bigwigs have been using the Retina display iPad for years, and now probably use an iPad somewhat like this: "iPad X" <-- X for Xtreme; not for use for general public. - super Retina display; quadruple pixel density as "regular" iPad 3 - 1 terabyte SSD storage - 8gbs RAM - quad core turbo-boosted Apple A7 processor - iOS 7.1 (amazing connectivity with other X products on Cupertino campus, as well as other features difficult to imagine) - "5g", instantaneous file transfers/downloads on Apple's campus, powered by iCloud "Delta", which stores all of Apple's proprietary information. This iPad might even have a different prototype design, too. Or it might look the same as regular iPads to disguise its vast superiority.