It varies. I used to have black iPhones and a black iPad. Then last year I got a white/silver iPhone 6 and a white/silver iPad Air 2. I love the look, was getting a little bored with the black. For my 6s, I've chosen to go with the gold. I still prefer silver, but didn't want the new phone to look exactly like the old one, so it's gold this year. I keep it in a case, so the gold won't be too overwhelming anyway (and still has that sharp looking ring around the home button).