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It varies. I used to have black iPhones and a black iPad. Then last year I got a white/silver iPhone 6 and a white/silver iPad Air 2. I love the look, was getting a little bored with the black. For my 6s, I've chosen to go with the gold. I still prefer silver, but didn't want the new phone to look exactly like the old one, so it's gold this year. I keep it in a case, so the gold won't be too overwhelming anyway (and still has that sharp looking ring around the home button).
 
I used to until the iPad came out. All my iPads are white. Had a black iPhone 3G, 4, whute iPhone 4s, slate iPhone 5, white 5s, White 6 and now space grey 6, will be sticking with space grey 6s too I think.
 
Initially yes I had both a 64GB 6+ and 64GB Air 2 in silver. Just got a brand new replacement 6+ from AT&T but it is now gold.

Still not complaining though because of the bezels. The gold is starting to grow on me.
 
My iPad mini 3 and air 2 are in gold. My current 6 plus is in space grey and I've pre ordered the 6S plus in silver.
 
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