For some people, owning a product made by Apple (or some other flagship company) is tied to their personal identity and see-esteem. They use the product(s) as a means of indirectly coping with whatever core problems they may have. Remove the product(s) or have a problem with one of the products that can't be readily fixed, and their core problem(s) start surfacing, leading to unhealthy thoughts and actions.It is curious to me what brings out this kind of behaviour in many people with their Apple products.
For many it seems to me as if the phone/computer/tablet has acquired some almost mythical status as the ne plus ultra of anything electronic.
Products not to be used as such, but rather endlessly fussed over and cosseted. Shown off, displayed (and then feeling emotionally distressed when the product is not noticed by casual passersby), polished and cleaned, slept with under their pillows.
Do they fuss like this about their beds? Sofas? Toilet rolls? Where do they step with their shoes?
I ask not to make fun of those afflicted by what I can only see as a curse, but more what it is about Apple that brings out this obsessive behaviour?
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Well… let me introduce you to the OP.
For a even smaller segment of consumers, it amounts to nothing more than superficial electronic voyeurism.