I bought the 32GB white and while I like it it's not as white as I thought it was going to be. Especially under incandescent light it has a more off-white look to it. Outside and under fluorescent light it looks whiter. And on the Apple website the white one just pops. It looks bright white 
Don't get me wrong, I love my iPhone but I'm curious about what others think about.
Don't get me wrong, I love my iPhone but I'm curious about what others think about.