That is what I do, there are lots of organic family farms around here, I frown on factory farms heavily. They produce some very good food as well.
And, the nice thing about avoid places like Wal Mart, is that Wal Mart won't get my money, which is important to me. ( Then again, I also tell people who aren't informed that Wal Mart executes chinese kids at their forced labor factories, which clearly is not true at all. But hey, why not )
I don't have a problem with this, as long as we all accept that for the time being this is a privilege. Telling people to overspend for something they don't need is different than preferring to go to the local farm. Going to the local farm is smart. Paying extra for something that is of questionable quality is silliness. Then again, walk into a supplements shop and you'll see first hand the product of people believe everything they hear.