I'm starting to feel the same.
I understand that what Apple pulls off on a daily basis is remarkable. They have some of the most intricate products being produced on an unfathomable scale. Because of that, I have no problem waiting patiently for my products to ship.
But I do have a problem with Apple's recent lack of information.
The iPad Air 2 launch was a mess. There was no specific date set. Store staff had no idea when they would receive shipments.
The Watch was supposed to be 'early 2015'. Rather than admit delays like the Apple of the past (think white iPhone 4), they just set the date as late as physically possible and say that in their opinion, April is early 2015 (Tim Cook, early 2015 earnings call), and then have a handful of units available with no-one having a launch-day delivery guarantee, and with some models shipping in 4-6 weeks from the outset.
The MacBook was supposed to be "shipping April 10" according to the keynote, and the press release stated clearly that units would start shipping from the online store, retail stores and authorised resellers April 10. That was simply not true. They can't even play the technicality card on that one: no MacBooks shipped online on April 10, and no MacBooks were sold in retail stores on April 10.
And to top it all, Apple then decided to discriminate against non-American customers* for the MacBook with zero prior indication of doing so. The American store went live with shipping dates of 1-3 days, while the rest of the world had 3-4 week estimates.
This lack of information does, as the OP said, make us feel like Apple doesn't want our business.
I want to tell Apple my thoughts on this, but of course it is impossible to email them.
*Again, that would be fine, if Apple had told us before.