Believe it or not, the LCD is cutting edge technology directly from LG Electronics called Enhanced IPS. In-Plane Switching is a Liquid Crystal Display technology that aligns the cells horizontally giving a wider, cleaner range of vision for the user. In order to do this, each pixel must have two transistors on either side of the cell unlike the single transistor model of the typical TFT (Thin-Film Transistor) display. Before the Enhanced IPS display from LG, two transistors actually reduced the amount of visible light that traveled through the cells. This resulted in a need for more expensive and more powerful BLUs (Backlighting Units). The more powerful the backlight, the more battery drain. That was a huge concern to mobile companies because their devices that need all of the extra juice they can get. LG took IPS technology and “enhanced” the cell structure to allow more light through each cell and regain the use of standard BLUs. This means that we can all benefit from IPS technology in our mobile devices without any decrease in battery life. Thank you, LG.
