I picked up one today, since my ship date was October 12-19. Of the three stores in my area, only one had the model I wanted. Got it on my wrist now and no more waiting. Use the Apple Store app to see if they have what you want before you head out.
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I did. In fact, I got lucky by picking up my watch in a different county with lower sales tax. It was just under $800 for my 44mm SBSS.
Here's why I spent the money. I wanted a nice watch, not "a watch." I have never treated myself to a nice watch. Yes, the internals operate the same way, but I wanted better quality and appearance on the exterior. For my taste, I believe that I got it.
This wasn't a purchase because I needed it. I just wanted it. I expect most people get Aluminum watches, though.