The distinguishing characteristic of ADSL over other forms of DSL is that the volume of data flow is greater in one direction than the other, i.e. it is asymmetric. Providers usually market ADSL as a service for consumers to connect to the Internet in a relatively passive mode: able to use the higher speed direction for the "download" from the Internet but not needing to run servers that would require high speed in the other direction.
There are both technical and marketing reasons why ADSL is in many places the most common type offered to home users. On the technical side, there is likely to be more crosstalk from other circuits at the DSLAM end (where the wires from many local loops are close to each other) than at the customer premises. Thus the upload signal is weakest at the noisiest part of the local loop, while the download signal is strongest at the noisiest part of the local loop. It therefore makes technical sense to have the DSLAM transmit at a higher bit rate than does the modem on the customer end. Since the typical home user in fact does prefer a higher download speed, the telephone companies chose to make a virtue out of necessity, hence ADSL. On the marketing side, limiting upload speeds limits the attractiveness of this service to business customers, often causing them to purchase higher cost Leased line services instead. In this fashion, it segments the digital communications market between business and home users.
