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  1. Expensive
  2. Can be easily stolen
  3. Not very useful
  4. Most new cars already have it
  5. Potential customers already backup without a camera, so why spend $500 in one?

Yep, totally. The people who can afford an accessory like this, and not worry that it'll be stolen, are the same people who already have it built into their vehicle.
 
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Easy to steal?
Neat concept, but there are other wireless solutions at $50 to $100. So not only is your device prohibitively expensive (remember the original price of the iPhone?), it is just begging to be stolen. Better do a rethink.
 
Good idea, bad execution, terrible price. The market fit just isn't right for the price. There are $125 versions of this that are wireless and work with iPhones already. Add to that the diagnostic port hookup (better be a passthrough!), which just means that a thief won't just steal the frame, but will also break a window. Solar-powered and collision alerts are cool, but not $375 and a chance of a broken window cool.
 
Because the rule has a phase-in schedule:
10% of the vehicles manufactured on or after May 1, 2016
40% of the vehicles manufactured on or after May 1, 2017
100% of the vehicles manufactured on or after May 1, 2018​

Consider the supply-chain and manufacturing timeline of an average vehicle. Most models are replaced with a new version every 6 years or so, with a mid-cycle refresh every 3 years or so, give or take. Take the Honda Accord for example, which was last updated in 2013 but is still being manufactured and sold in great numbers today. Honda obviously had notice this rule was coming. This means for the Accord they released in 2013 and would likely still be manufacturing into 2019, they needed to already have the designs and everything ready to go for full compliance back in 2012 probably. This is why it is prevalent today, even if not yet strictly required.

As for the race to the bottom argument, check out goodcarbadcar.com. It has some good stats. Pretty consistently, the cheapest most basic models are the ones that sell the highest. The margins are better on cars that are better equipped, but the sales are lower. There is money to be made on both sides of the market; I do not debate that at all that there is also competition with the higher-end features. However, the sales data shows that a large percent of buyers are simply choosing whatever is most affordable, which suggests they would go lower if they could. For this market, it is a race to the bottom and its the governments job to ensure that bottom isn't so low that its harmful to the general public.

I like everything said here, except about it being the governments job. Its the consumers job to not buy something dangerous or not well made. And I see what you are saying about the cheap cars selling better, but if price was the main sticking point, then the nissan versa would be selling a lot better than a kia soul or honda civic.
 
Wow. Just wow. This is what Apple employes are outside of Apple. I mean nest was at least a nice idea - but its amazing how few key people there really are / were in Apple - It really always has been a top down company.

No wonder that they probable had to leave Apple, just to damn stupid :)
 
I like everything said here, except about it being the governments job. Its the consumers job to not buy something dangerous or not well made. And I see what you are saying about the cheap cars selling better, but if price was the main sticking point, then the nissan versa would be selling a lot better than a kia soul or honda civic.

It would be nice if consumers did think that way, but some don't. If a person's car buying decision affected only themselves, then I wouldn't care at all. They can choose to expose themselves to whatever danger they want. Unfortunately when we're talking about a ton of steel hurling down the street at high speeds, that purchasing decision affects the safety of a whole lot more people than just the buyer. I don't think a person has the right to expose me and my friends to certain dangers, and that balancing act of trying to find the fair middle ground between hundreds of differing views on what is safe and proper and make those standards uniform is precisely the role of government.
 
Exactly. Many cars have their own bus for the radio so it's not as simple as dropping in an aftermarket unit in a DIN opening.
Sure it is... harness adapters are cheap. I swapped out the factory head unit in an '07 Honda with a Kenwood unit with CarPlay for under $500. That included the head unit, face plate surround, harness adapter, rear camera, and an ASWC-1 steering wheel adapter so I could retain all the steering wheel controls.
Total DIY project. Took about an hour to install it.
OEM harness adapters typically run about $25. The most expensive I've see was $49.
 
Absurdly expensive. For that kind of cash, you can have an aftermarket camera and a full size monitor installed in your car.
 
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There are also clip-on mirrors that fit over the stock one. Or you can use a separate monitor. Or if you have a late model Garmin, there are wireless kits to display on those. Etc. There's always a way.

For example, I bought a used motorhome last summer. For about $60, I got a 5" clip on monitor and wireless camera setup from eBay. But it caused the stock window mirror to fall down. Hmm. Then I remembered my youth when mirrors were attached to the window frame instead, so I bought a $10 new old stock mirror for a Jeep, screwed it into the front of the headliner, and clipped on my digital mirror. Looks and works great.

I agree there are a number of solutions but they all are kludges to one degree or another; such running wires, tapping into power supplies and backup lights, drilling holes in body to run wires, etc..This solution, while expensive, is pretty elegant in comparison.

I'm amazed at some of the replacement mirrors on eBay now. Some even have an Android homescreen, can do Airplay, have built-in GPS and Bluetooth, etc. They're like little smartphones put into mirror bodies... only much less expensive.

Yes, they are cool but with more and more manufacturers going to propriety busses they won't work; this from someone who is a shade tree mechanic who enjoys tinkering with his cars.
 
They're out of their minds. $500 for plastic that will break within a year. Talk about a piece of ****.

And if it took 50+ former Apple employees to launch this POS, clearly there's a reason why they don't work at Apple anymore. :rolleyes:
 
You're about 1/3 of the way there. My wife has a 2004 Lexus RX-330. To do it right would run about $1,500. That includes all the dash kits, adapters, labor and a new head unit.

if you're including labor, they're pulling your leg and probably about 70% of the cost. also, i know not every camera kit would be $500 but i'd rather spend more and get it done right than having a license plate frame which i hate anyways. all personal preference.
 
Interesting, but this will be (1) easily stolen and (2) illegal in NC and other states where you cannot have ANYTHING obscuring the license plate.
I was going to say the same. Not that it's actually enforced, but this would be illegal in Texas.
 
Lot of recent model cars now have rear view monitor.

Yep. And anyone who can afford a $500 backup cam would likely have already bought one of these newer models.

Those who cannot afford a new car will probably resort to the rather primitive use of reflectively coated silicon glass strategically combined with dynamic biomechanical cranium swivels.
 
While it may appear to be an attractive theft target, there are some ways to make it much less attractive. Since it uses the OBDC, the dongle could code in the vehicles VIN, making the device useless on another vehicle. I have a diagnostic cable for my car that does just that, if I exceed the limit on number of vehicles I can get it erased by the manufacturer or buy a more expensive unlimited version designed for use by a shop. They could also tie the camera to the dongle so that it only works with the originally supplied one; and register them to the owner so if you buy a replacement they only sell to the registered owner. Cincinnati Microwave adopted such an approach for repairing radar detectors by not fixing any reported stolen to them or with missing serial numbers.

Finally, the theft value assumes there is demand for the unit beyond a tif simply wanting to grab one for themselves. Unless it is easily and quickly converted to cash the test value is relatively low; even with a $500 price tag.
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Yep. And anyone who can afford a $500 backup cam would likely have already bought one of these newer models.

Why? Some of us like our older, paid for, car. There are plenty of enthusiasts that drive older cars but would like some of the more modern features, such as bluetooth and better sound (which is why there are expensive aftermarket radios and speakers); a backup camera is a nice addition and not that expensive considering other things you might add to a vehicle.
 
While it may appear to be an attractive theft target, there are some ways to make it much less attractive...


Cool, let's aim for an even $1,000 backup cam that requires an iPhone to operate.

Wait! Let me switch from Maps to my special backup cam app so I can turn around! Ok, now I'll just switch back to Maps and we can resume our trip...Isn't this backup cam the coolest gadget ever? So much easier than mirrors!
 
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Yep. And anyone who can afford a $500 backup cam would likely have already bought one of these newer models.

Those who cannot afford a new car will probably resort to the rather primitive use of reflectively coated silicon glass strategically combined with dynamic biomechanical cranium swivels.
I can understand that older model vehicles don't have those and I can see why they would buy it...but when it is integrated when purchasing a car would be a better ideal.
 
Cool, let's aim for an even $1,000 backup cam that requires an iPhone to operate.

Wait! Let me switch from Maps to my special backup cam app so I can turn around! Ok, now I'll just switch back to Maps and we can resume our trip...Isn't this backup cam the coolest gadget ever? So much easier than mirrors!
Having backed up everything from small cars to trucks into a loading dock using mirrors, and cars with backup cams; my opinion i start the backup cam adds a significant amount of information that is useful in conjunction with actually looking around to make sure it's safe. YMMV
 
I wonder what the company of GoPro would say.. Maybe their very own vehicle action stand?
 
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