Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
The level of idiocy in these boards is amazing. Yes, one can argue that $500 is too much to pay for this. But, yes, newer cars have the same functionality but if you actually read the article, you'll note they are targeting older models that do not have rear view cameras, which is mostly cars from 2013 and older. Them's plenty cars out there this could support.

Per the comment about this being illegal in NC, don't worry, law enforcement in NC is more concerned about who's using the bathroom then looking for someone with a license plate frame.

Yes, we read it and even through our sheer idiocy we managed to deduct that $500 is still an absurd price point for this device. There are millions of cars out there this could go on, you are correct. Not for $500. And no one will be buying this.
 
  • Like
Reactions: rjohnstone
Yes, they are cool but with more and more manufacturers going to propriety busses they won't work; this from someone who is a shade tree mechanic who enjoys tinkering with his cars.
I think you're missing the target market here. Most modern cars already have the features we're talking about here.
Proprietary wiring harnesses are not an issue at all. There is a HUGE market full of conversion adapters for just about every year, make, and model of car out there. Excluding some exotics and rare cars, which you wouldn't bastardize with one of these things anyway.
Most are literally plug and play.
Tapping into a hot lead to power a rear view camera is easy as well. Bulb adapters eliminate the need to splice into a factory harness.
 
It would be awesome if they could create an API or plugin for other GPS apps to use; having to launch their app each time I get ready to drive just so I can see behind me is... a bit awkward I think. The advantage of most rear facing cameras is that they are instant, as soon as you put the car into reverse, without having to have an app open.

That said, I like the clean approach. I have an old (read 1992) car, and finding a place to mount a rear facing camera without doing serious modifications isn't easy.

I'd put the $500 toward a new car with this kinda stuff as a std. feature, but Apple should have an API for this anyway. Even if there are concerns about apps "taking over" and ruining the experience or security, they could make exceptions for safety enhancing systems like this. If you're actively using an app, no way could another app insert itself. But if it's locked, and the phone knows it's near a device like this, then why not let the device wake one of the installed apps, even in a restricted (emergency call like) mode?
 
But thats only if you want to tie into the existing head unit or install an OEM right?

Correct. That's to tie into an existing OEM headunit. There are alot of cars that have advanced in dash screens but didn't come with the cam. It's not unheard of for it to cost $1200 to add the cam.
 
I guess number plates in the US are all the same size and shape, but they will struggle selling it in many countries where number plates come in different sizes and shapes. It seems a niche market to me, but maybe they have more up their sleeves.
 
I guess number plates in the US are all the same size and shape, but they will struggle selling it in many countries where number plates come in different sizes and shapes. It seems a niche market to me, but maybe they have more up their sleeves.

Actually, one problem is that they aren't quite all the same in the US. Where I live there are two stickers in the bottom left and right corner that need to be visible. I can't tell if this frame will allow those stickers to be seen or not.
 
Interesting, but this will be (1) easily stolen and (2) illegal in NC and other states where you cannot have ANYTHING obscuring the license plate.

+1. Same in AZ. In particular, the word "ARIZONA" at the top of the plate would be covered by this, which would get you a ticket.
[doublepost=1466541200][/doublepost]
I'm pretty sure this is already an option in a lot of new cars.
Not only that, but: http://www.autotrader.com/car-news/new-backup-camera-rule-cameras-will-be-mandatory-by-2018-223739
 
  • Like
Reactions: rjohnstone
with a $500 price tag on this license plate frame, I'm pretty sure a thief will not only steal the frame but your car bumper while they're at it as well.
 
If you can't reverse your vehicle, it's too big for you. Seriously, what happened to learning where the four corners of your car are?
 
I'm no engineer, but I've always wondered why vehicles haven't implemented any sort of side view/blind spot cameras. My vehicle has blindspot detection, but it isn't perfect and out of lifelong habit I ALWAYS physically turn my head and glance at my blind spot before switching lanes. It's imperfect though, you are taking your eyes off the road for a split second, and if you have a beefy B/C pillars (like I do) then you may miss something. Seems like cameras for blindspots would be an obvious safety enhancement.
 
  • Like
Reactions: rcappo
This is a fantastic product... IF...

It came with a separate screen that could be mounted a little more permanently in the front, maybe by clipping into an air vent (in addition to the smartphone connectivity), and a $300 gift card to Amazon.
 
If you can't reverse your vehicle, it's too big for you. Seriously, what happened to learning where the four corners of your car are?

If you can't remember your contacts, emails, and projects then a computer/pim/phone isn't for you. Seriously, what happened to humanity?
 
It would only be worth it if they were able to override the lock screen and bring up the rearview camera automatically. I have access to the reverse switch wires, but it is the iOS software that would need to be modified to let this program run outside of the regular apps on a locked device. I have an iPad Mini mounted in my dash, and I could see where it would be cool to have. $500 is kind of expensive, but it beats backing into something or some kid.

I also wonder why blind spot detection and warnings haven't become more common.
 
I'll admit to missing the backup camera in my Foz or GL450 when I'm driving my E550. But, for 5 Benjamins I'll flip for a fiver to some guy or gal when I'm in a tight spot and backing up in a spot I'm not familiar with - or, rather, I'll get up off my fat ass and look where the heck I'm going...
 
I find this quote interesting....

"While the government can insist new cars get safer, they can't do anything about older vehicles"

1st don't believe what the govt tells you, second, don't tell me what is safe and not, what to eat and not and what i can buy and not.
 
Why should you ignore the masses when it comes to marketing, pricing, and product decisions?

"No wireless. Less space than a Nomad. Lame."

Although it is pretty interesting in an anthro sort of way.
 
First of all, assuming it is a class 2 Bluetooth device, which is 10 metres in range. The interference from all the metal of the vehicle's body would make it nightmare to use.
Secondly, I would not put anything from a third party to my vehicle's OBD II port.
That is by far the easiest way to get the car hacked.
So this idea is essentially dead before arrival.
No wondered they are former engineers...
 
Besides, I learned to drive--and parallel park--without a rear view camera and have done just fine for 20 years. They talk about distracted drivers these days- every time I drive by a brand new car going down the highway at night with a giant fully illuminated touch screen shining bright in the car cabin I can't help but think we've missed the point. I go nuts when my kids need the cabin dome lights on for 30 seconds to find a dropped Cheerio when I'm driving at night because of the distraction.
This has been an issue that many lobbying groups have brought up.

The AMA (American Motorcycle Association) has been at loggerheads with automotive manufactures with over distracted drivers in mini-vans full of video screens, multiple audio streams, navigation views and grey zone legal mobile device use. There are compiled lists of "motorcycle vs mini-van" collisions that is entering Actuary Hell debating the claims.

As usual, it all comes down to money. These electronic features have huge margins. Some GPS navigation packages (usually the TeleNav IP) have a dealer upgrade price north of $5000. Yes, FIVE THOUSAND for what you can have on your phone for so much less.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.