Drake's New Album to be Exclusive to Apple Music for One Week

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Apr 12, 2001
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Drake's new album, Views From The 6, will be exclusive to Apple Music for one week starting on April 29, Apple confirmed to BuzzFeed News. After that week, the album will be available on other music streaming services like Spotify.


Apple and Drake have had a friendly relationship since the announcement of Apple Music, with the artist appearing at Apple's Worldwide Developers Conference to help introduce the service. Apple also produced the music video for the rapper's song "Energy" with its in-house production team. More recently, Drake's collaboration with Future, "Jumpman," was used for Taylor Swift's Apple Music ad.

In August, Quartz found that Drake was the second most played artist on Apple Music. Apple Music has increasingly turned to popular music artists in an effort to differentiate it from competitors. Artists like DJ Khaled have been given radio shows on Beats 1 while others, like Taylor Swift, have given the service exclusives, like Swift's music documentary on her 1989 world tour.

Article Link: Drake's New Album to be Exclusive to Apple Music for One Week
 

macduke

macrumors G4
Jun 27, 2007
11,043
14,858
Central U.S.
Not hating, but wouldn't making it exclusive for a bit longer make it more effective? I mean if I didn't already use Apple Music, I wouldn't be compelled to change services just because it got an album a week early.
You're one of the few practical people left. Everyone wants everything the instant it's available or they lose their mind. But yeah, with a music service that would be pretty ridiculous because it's a pain to move everything over.
 

one more

macrumors 68000
Aug 6, 2015
1,709
1,429
Earth
This will not make me switch from Spotify, while better features and service reliability might. Still waiting...
 

realtwang

macrumors member
Sep 2, 2010
47
51
"You used to play me on your Android. Now you only play me oooon yooour Mac"

Sorry, someone had to do it.
 
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d0minick

macrumors 6502
Mar 8, 2011
304
503
Drake wins the prize for the biggest poser in pop music history. Can it get more fake or more obvious?
yet he has more money then you and i and our families combined.

Ill take poser and being loaded and living a wonderful life any time. stop hating.

Anyway, i'm on spotify so i will wait.
 

12vElectronics

macrumors 68040
Jul 19, 2013
3,929
1,225
California
Not hating, but wouldn't making it exclusive for a bit longer make it more effective? I mean if I didn't already use Apple Music, I wouldn't be compelled to change services just because it got an album a week early.
I agree they should have made it more than a week but it will still be sort of effective. People want instant gratification nowadays!
 

nburwell

macrumors 601
May 6, 2008
4,854
1,787
DE
I have AM, but if I had a Spotify, the week wait would not compel me to switch streaming services just for an artists album.

With The 1975 and now Drake album streams being exclusive to AM for a period of time, I sense that we're heading in that direction with streaming services battling each other for exclusivity for new artist album releases.
 
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