It's one of the most anticipated releases of the year, so it's a score for Apple. I dunno if it'll get people to switch, but it'll certainly encourage people to sign up for the free trial.
Maybe not. But I'm sure the next time I fire up Apple Music, I'm gonna have to look at that dumb mug of his. Bonus points if they pose him looking like that proud girlfriend pic above, but more likely it'll be him looking like a fake ass thug.