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When I read that Apple was selling $700 wheels for a Mac I thought it was ludicrous; I’m sure they’ll sell a bunch. That being said, nothing Lew says holds an ounce of water for me. He has no credibility; case in point when Apple removed the headphone jack he made it out like the world was ending until an android phone did it and he didn’t say a word.
 
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well, what a joke!!
Are they made of gold?
Correct me if I'm wrong please, my US buddies, but doesn't someone buying these just write them off through the tax system as an expense? if so, everyone's going to be buying them and Apple can spend the money on making bright new shiny things for the rest of us!

You have to remember that a tax deductible item is only "worth" the expense multiplied by the rate of tax. So if you had a tax rate of 20% you'd only get $140 "back" in respect of these wheels.
 
Just because a corporation has the cash and may be buying the Mac Pro and accessories, it still doesn't make good fiscal sense to over-spend on products like that.

A number of years ago I was the project manager for my agency on a $16 million dollar project with Motorola Solutions. If I let them do the project turnkey, which I could have, I would have wasted $3 million dollars. When I looked at the line item pricing I saw they quoted small LED desk lamps for $200 each and a quantity of 10. That's when I dug into the project proposal and cut out everything from Motorola that I could source elsewhere for much cheaper and just as good. That's how I shaved off $3 million dollars from the project.

Maybe if corporations exercised a modicum of fiscal responsibility and paid prices that more or less equal the actual value of the product, the prices would come down. Heck, maybe even a fair and honest corporation could translate those savings into better pay and benefits to its employees rather than fatten the coffers of Apple.
 
And neither will the person who spent $700 on wheels for a computer. It's a set of casters, not a iPhone, iPad, or Mac.

Why? You may want to sell your computer for multiple reasons, and you’ll definitely want to resell the wheels separately. They will keep their value, like every product Apple sells, or slightly better as they’re purely enthusiasts stuff.

Unlike the Accord wheels.
 
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I'm shocked at what Apple could be thinking in charging 700 dollars for wheels, 1,000 for monitor stand.

(a) We have a lot of fiercely loyal customers who will just buy these without thinking, so cha-ching!
(b) Our target is the big ego in the corner office who will buy these to set themselves apart from the cubical dwellers.
(c) Ridiculous retail prices mean we can offer impressive-looking discounts on important contracts
(d) What's the fuss? $700 is only, like, a week's groceries! (https://money.com/bill-gates-guessing-grocery-store-prices/) - I asked Dre, McCartney, Madonna and the other everyday folk at that cocktail party last week and they were OK...
(e) Oh for pity's sake let's kill off the Mac already so we can concentrate on the iPhone and those sweet, sweet services...
(f) We'll need a high price to pay for the ludicrously over-designed packaging...
(g) Critics will be so preoccupied with the cost of the stand they won't notice that we're charging 400% markup on SSD and RAM and trying to pass off a 6k TV as a HDR reference display...
 
it hurts to see someone build their career purely on reacting to products (done poorly) in front of a camera instead of actually having an original idea to contribute to society.

Jerryrig’s videos and Lew bending the iPhone 6 really caused structural improvement to phones in the entire smartphone industry, but your channel probably made a bigger impact.
 
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I'm shocked at what Apple could be thinking in charging 700 dollars for wheels, 1,000 for monitor stand.

I think that's kinda the point - unadulterated excess to get you talking about the brand. These things only need exist, nothing more.
 
I'm shocked at what Apple could be thinking in charging 700 dollars for wheels, 1,000 for monitor stand.
They give themselves a luxury aura, they deeply offend no one who’d actually use them, they affect a minuscule fraction of their consumers, they generate brand buzz, and they bookend prices for devices the masses actually buy.

I’m not shocked at all.

A Rolls Royce hood ornament (which they call “The Spirit of Ecstasy”) costs upwards of $2000, and it does nothing, including not bothering Rolls owners who buy it.
 
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So it costs 300 dollars in labor to remove the standard feet? Do you even get to keep the feet when you add wheels or is it one or the other? It seems like Apple is charging you for keeping the feet if you order the wheels.
 
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Think of $700 as the "we don't want to make or sell these" price.

I look at the price of the Mac Pro and think its a 'we didn't want to make this but you made a load of noise so here you are, now shut up and leave us alone so we can make watches and earpods' kind of computer.

The media for the most part have just said to 5,1 users this isn't for you, you aren't Pro enough. Fair enough, I disagree, I think Apple has spent all their R&D money on a case and features that only make sense when you max out the Mac Pro and in doing so they have ignored their existing customer base. So if high-end video, etc is the intended market for the Mac Pro then the media needs to review this thing properly and compare it against it's peers - maxed out workstations from HP, Dell, Lenovo and the custom Workstation providers such as Boxx - doing high-end video production, rendering, etc. Let's see if this thing is really a 'Pro' workstation and can compete with the big boys or is it just an expensive iToy?
 
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The most irrelevant comment of 2020 unless there is a way to mount a Mac Pro to 4 car tyres to manoeuvre around the office?
Sounds like a challenge! Now all I need is a Mac Pro and 4 car wheels / car tyres to try it with
 
Why oh why consumers give Apple so much commercial through hatefulness???
MacPro is targeted at businesses! The stand 999 USD is NOT Expensive for that branch.
Wheels are ridiculously overpriced - but again, not for consumers.

Do I agree the price for the entire Mac Pro line is absurd? YES!
But I also understand they don’t care about making high volume of these. They are not for us - Mac and Cheese eaters sitting in a futon.

I saw nobody yanking Bugatti or Lamborghini about their prices for cars.
WTF???!!!

chill out.nobody forces you to buy it :)
 
Why? You may want to sell your computer for multiple reasons, and you’ll definitely want to resell the wheels separately. They will keep their value, like every product Apple sells, or slightly better as they’re purely enthusiasts stuff.

Unlike the Accord wheels.
The casters aren't Apple products. Trying to apply Apple's resale reputation to casters is silly. iPhones, iPads, AirPods, Macs... those are Apple products. The casters aren't even accessories. They're parts; just like the other components of the MP, and just like those other components they aren't going to hold value over time. The MP is already a niche product and the casters are an even more niche part add-on. I think those casters are going to drop in price pretty quickly when they don't move. I think they are going to be the sales equivalent of the original Apple Watch Edition.
 
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Why oh why consumers give Apple so much commercial through hatefulness???
MacPro is targeted at businesses! The stand 999 USD is NOT Expensive for that branch.
Wheels are ridiculously overpriced - but again, not for consumers.

Do I agree the price for the entire Mac Pro line is absurd? YES!
But I also understand they don’t care about making high volume of these. They are not for us - Mac and Cheese eaters sitting in a futon.

I saw nobody yanking Bugatti or Lamborghini about their prices for cars.
WTF???!!!

chill out.nobody forces you to buy it :)
Difference is those cars do more than standard cars. These are wheels that make the Mac Pro movable, just like $10 wheels, no difference at all. Apple is just jacking up prices to the extreme just because they can, which honestly sucks for people (and businesses) who want wheels on their Mac Pro.
 
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