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How can apples effective tax rate be 25% when Irelands max rate is 12% andEU is on average 20%?
I was wrong about the 25%. That was before the huge corporate tax cut in the US in 2017. Now the effective tax rate is around 14%.

The European tax rates have little effect on Apple's effective tax rate because most of their profits are booked in the US.

multinationals can pay taxes on the bulk of their revenue across the EU's 27 countries in the one EU country where they have their regional headquarters. And this is Ireland

Taxes payed in the USA isn’t relevant. Only profits made inside the EU market
Taxes paid in the US are extremely relevant, because that's where Apple books most of their profits from their European revenue. Apple makes relatively little profit in the EU.
 
No one should care, but to have a reasonable discussion on the topic you need to consider and understand Apples motivations. None of this is about what you think personally.
We all undeyapples motivations, we just have a giant disagreement in how they persist in fulfilling their motives with greedy, anti consumer and anti competitive behavior to maximize their profits. You can have outlandish profits and reasonable profits
 
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There is probably some local law that dates back to many years ago, which somehow shields dating apps from "bigger fish" or some such thing.

Personally, as far as the Netherlands is concerned, I think this is nothing more or less than a basic cash grab, piggybacking on Apple's current misfortunes in other nations.
Post in thread 'Dutch Regulator Says Apple Shouldn't Force Dating Apps to Offer Separate App for Alternative Payments'
https://forums.macrumors.com/thread...or-alternative-payments.2334750/post-30857364

But it does seem like a bit of a cash grab. Sort of a kick em while they’re down sort of thing.
 
We all undeyapples motivations, we just have a giant disagreement in how they persist in fulfilling their motives with greedy, anti consumer and anti competitive behavior to maximize their profits. You can have outlandish profits and reasonable profits
The irony here is that the primary beneficiary of the actions that you promote against Apple will be greedy, anti-consumer, and anti-competitive corporations. As I've said from the beginning. These laws and lawsuits are about billion dollar corporations trying to take power and profits from a trillion dollar corporation.

The idea that the anti-Apple position benefits the little guy is laughable.
 
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I think the penalties come too quick here. Charging it every week and stopping after just 10 weeks doesn't make sense.

Apple needs more time than a week to make the changes. Give them a month between each round of penalties. But also, don't stop doling out the penalties. And I'm not sure whether 5M Euros is an appropriate penalty. Whatever it is, it needs to be large enough for Apple to react, but not so large that Apple decides to just exit the market entirely rather than comply with the rules.
I think its great. Apple is being Apple using anticompetitive practices to fight a ruling on being anticompetitive and getting spanked for it. You know that 27% commission on payments through third parties is what pissed them off.
 
At this point they should just criminally charge all Apple NL executives and throw them into the slammer. Let’s see how long it takes Apple to comply then.
 
I was wrong about the 25%. That was before the huge corporate tax cut in the US in 2017. Now the effective tax rate is around 14%.

The European tax rates have little effect on Apple's effective tax rate because most of their profits are booked in the US.
Profits Being booked in USA doesn’t prevent EU taxes being levied on profits they do in EU. And the EU commission did show apple did lower their profits artificially. That’s how the double Irish and similar structures function.
Taxes paid in the US are extremely relevant, because that's where Apple books most of their profits from their European revenue. Apple makes relatively little profit in the EU.
USA could have a 100% tax rate. Eu would still Levi the EU tax rate on any profits made by selling goods in EU. Then if apple is double taxed is apple’s problem with the us government. USA doesn’t have a right to claim EU taxes.

Apple makes a larg amount of profits in EU. 23% of apple’s operating profits is made in EU
 
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I rather wish regulators force Apple to let us uninstall all the bundled crap with their OS.
I haven't seen this complaint in a while. Bundled apps can all be removed from your homescreen. Many of them can be uninstalled.
 
Profits Being booked in USA doesn’t prevent EU taxes being levied on profits they do in EU.
Correct. You are just misinformed about how much of Apple's profits are booked in the EU.

And the EU commission did show apple did lower their profits artificially. That’s how the double Irish and similar structures function.
Nope. Again, double Irish functions to move profits and defer taxes, not avoid them.

USA could have a 100% tax rate. Eu would still Levi the EU tax rate on any profits made by selling goods in EU. Then if apple is double taxed is apple’s problem with the us government. USA doesn’t have a right to claim EU taxes.

Apple makes a larg amount of profits in EU. 23% of apple’s operating profits is made in EU
That's where the Irish part comes in. Those operating profits are booked in an Apple subsidiary that offsets those profits with the cost of licensing Apple's IP from Apple California. So that minimizes the profits that Apple is taxed on in Europe. But the revenue that Apple California gets from licensing it's IP to Apple Ireland is taxed in the US.
 
Nope. Again, the effective rate that you are referencing is completely made up. It's not real. It's propaganda. It's taxes paid in Ireland divided by total European revenue. That's not how you calculate an effective tax rate.
That’s not propaganda or made up. Otherwise EU would have lost on providing made up numbers. The number is from taxed payed on all EU profits after all costs in EU.
You calculate an effective tax rate by dividing all taxes paid by profit.

Apple's effective tax rate is around 25%.

If apple made 100billion in profits in EU, paying 0% tax. Then apple takes that to USA and pay 25% tax.
Then Apple still payed 0% effective tax in EU. The rest isn’t relevant to EU tax collectors. i recommend you read the ruling before you try and guess how things work in foreign markets.
 
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Correct. You are just misinformed about how much of Apple's profits are booked in the EU.
I’m not misinformed. Eu profits being booked in USA is just accounting magic with loopholes
Nope. Again, double Irish functions to move profits and defer taxes, not avoid them.


That's where the Irish part comes in. Those operating profits are booked in an Apple subsidiary that offsets those profits with the cost of licensing Apple's IP from Apple California. So that minimizes the profits that Apple is taxed on in Europe. But the revenue that Apple California gets from licensing it's IP to Apple Ireland is taxed in the US.
That’s the biggest problem EU have. Apple Pays money from itself to itself. This is just accounting voodoo. This is why Ireland is used. Multiple EU states have threatened to implement a revenue tax on US based companies to prevent such loopholes unless USA agreed to a global minimum tax rate.
 
The irony here is that the primary beneficiary of the actions that you promote against Apple will be greedy, anti-consumer, and anti-competitive corporations. As I've said from the beginning. These laws and lawsuits are about billion dollar corporations trying to take power and profits from a trillion dollar corporation.

The idea that the anti-Apple position benefits the little guy is laughable.
To think apple benefits the little guy is laughable.
Not a single action I have promoted is anti consumer or anti competitive.

User privacy is strictly regulated in EU, and stricter ones are coming.
Payment systems are heavily regulated and just as safe as apples payment system. This is not USA where anyone can do whatever they want.
If apple is forced to use third party payments then everybody wins except apple.

But if you disagree please provide some examples that might happen.
 
I’m not misinformed. Eu profits being booked in USA is just accounting magic with loopholes
There's no accounting magic or loopholes with that part of the equation. That's literally how corporations work. They book revenue and expenses.

That’s the biggest problem EU have. Apple Pays money from itself to itself. This is just accounting voodoo. This is why Ireland is used. Multiple EU states have threatened to implement a revenue tax on US based companies to prevent such loopholes unless USA agreed to a global minimum tax rate.
Nope. You've got the wrong part of the equation. This is the part that completely normal.

The voodoo is the other Apple subsidiary that Apple uses to hold profits in a stateless corporation to defer paying taxes until the money is repatriated to the US or to European subsidiaries to pay for expenses.

The EU wants a piece of those profits that Apple is holding in the stateless corp.
 
To think apple benefits the little guy is laughable.
You tried to turn a phrase there, but it doesn't work. Apple has a number of pro-consumer policies. Particularly around privacy.

Not a single action I have promoted is anti consumer or anti competitive.

User privacy is strictly regulated in EU, and stricter ones are coming.
Payment systems are heavily regulated and just as safe as apples payment system. This is not USA where anyone can do whatever they want.
If apple is forced to use third party payments then everybody wins except apple.

But if you disagree please provide some examples that might happen.
I disagree completely. You are promoting removing a choice from the market. Sideloading and third-party payments have many consumer consequences. For one example, a couple of my favorite Mac apps abandoned a native Mac interface in favor of cross platform UIs.

An example with third-party payments, I had my worst payment experience on iOS with Noom. Promotion codes and variable pricing are a miserable experience. Always wondering if you got the best price. And then, to top it off, the app didn't recognize that I had a paid account. I ended up canceling.
 
It’s a lose, lose and apple will still get to collect fees and commissions, imo.
And how is it a lose lose? I get the option to use Apple Pay perhaps, or perhaps my local payment solution swish, use my carrier as payment or cards etc etc.

There is zero security risk introduced, at least in EU, I get improved privacy protection( no data gets to USA servers)

And apple might get 0-3% commission, or nothing. But we will se
 
And how is it a lose lose? I get the option to use Apple Pay perhaps, or perhaps my local payment solution swish, use my carrier as payment or cards etc etc.

There is zero security risk introduced, at least in EU, I get improved privacy protection( no data gets to USA servers)

And apple might get 0-3% commission, or nothing. But we will se
More confusion, credit card theft, refund issues.
 
You tried to turn a phrase there, but it doesn't work. Apple has a number of pro-consumer policies. Particularly around privacy.
EU have them as well. One of apple’s worst policy is my information can potentially be accessed by The US government.
I disagree completely. You are promoting removing a choice from the market. Sideloading and third-party payments have many consumer consequences. For one example, a couple of my favorite Mac apps abandoned a native Mac interface in favor of cross platform UIs.
I promote 3d party payment solution. Side loading is a consequence that is likely to happen if EUCJ are dragged in
An example with third-party payments, I had my worst payment experience on iOS with Noom. Promotion codes and variable pricing are a miserable experience. Always wondering if you got the best price. And then, to top it off, the app didn't recognize that I had a paid account. I ended up canceling.
Well perhaps you should advocate some better regulation for payment solutions and consumer protections.

And you know what you could do otherwise? Use apples own solution instead of a third party solution. Just as apple login is available next to other social media options. Don’t want to use Facebook? Login with apple login.

Don’t want to use stripe or swish? Use apple IAP
 
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EU have them as well. One of apple’s worst policy is my information can potentially be accessed by The US government.
Yep. I'm certainly not against the EU or their privacy protections.

I promote 3d party payment solution. Side loading is a consequence that is likely to happen if EUCJ are dragged in

Well perhaps you should advocate some better regulation for payment solutions and consumer protections.

And you know what you could do otherwise? Use apples own solution instead of a third party solution. Just as apple login is available next to other social media options. Don’t want to use Facebook? Login with apple login.

Don’t want to use stripe or swish? Use apple IAP
I have no desire to advocate for regulation. I'm just against billion dollar corporations lobbying to remove an option provided by the free market that benefits me.
 
More confusion, credit card theft, refund issues.
Confusion? You can always use apple’s solution if the other options are confusing.
Carrier payment? Just a button, swish, just a button, Apple Pay? Use faceID. Stripe? Put in credit card information and verify with electronic banking.

All straightforward.

Credit card theft? You always need to verify payments with electronic banking identification for EU cards for online payments. Or use your creditors app to cancel it. Refund issue? Can’t say what issue that would be considering you don’t have a right to a refund for used digital content with apple ether. And if it’s for faulty things, we’ll the law is there for you as well.

 
Yep. I'm certainly not against the EU or their privacy protections.


I have no desire to advocate for regulation. I'm just against billion dollar corporations lobbying to remove an option provided by the free market that benefits me.
Well no options will be removed.
Apple will still be allowed to have their IAP option. ACM said apple must allow developers to have apples IAP solution or their own solution in the same app. They wasn’t allowed to not have apples IAP.
 
Well no options will be removed.
Apple will still be allowed to have their IAP option. ACM said apple must allow developers to have apples IAP solution or their own solution in the same app. They wasn’t allowed to not have apples IAP.
That's certainly a fantasy. Notwithstanding what the ACM wants. It's not all lollipops and rainbows.

Regardless, adding options is a problem in and of itself. That's why I choose Apple products.
 
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