A model T ford existed before Tesla. Not quite sure of what your point is? A company and it’s products can evolve and learn mistakes from the past that ensures it stays sustainable going forward.
The only way you get to decide how a company runs it’s business is by not buying it’s products. You don’t get to shout from the sidelines “you’re doing it all wrong” all the whilst lapping up their products and services. If users weren’t happy, they can and would vote with their wallet.
As it stands, users are happy! Apple consistently wins user satisfaction awards on every product they offer. The fact that their user base, revenue and profits continue to grow show just how happy users are.
There are many smartphone manufacturers with many price points (LG, Motorola, Samsung, Huwaei, Oppo, Pine Phone, TCL, Nokia, Purism, OnePlus, Xiaomi, Fairphone, Volla - to name a few off the top of my head), but users overwhelmingly choose to buy Apple, despite having to pay more.