? Charging 27% for a transaction that Apple aren’t even involved in, is an even more obvious and egregious abuse of dominant market position. And an even more unreasonable condition in light of the ACM‘s findings and arguments.
Why would Apple not be entitled to that 27%? Under the previous method, Apple charged the developers 30% for in-app purchases. By developers using their own payment processor, Apple deducts the cost of the actual payment processor fee, which averages 2.5-3%, depending on the credit company. The rest is the commission for in-app purchasing, no different than the commission Apple charges for initial download and app purchase.
I've explained so many times why Apple charges for in-app purchases. It's to prevent developers from cheating. There's no difference between charging for initial purchase and download and for in-app purchases. They are the same thing, only the time differs whether the purchase is done before or after downloading. Apple ensures they charge their fee of 30% (15% for developers who make less than $1 million per year) to prevent developers from making their app free to download and then making 100% of their profits from in-app purchases. It doesn't matter at all if Apple is involved in the purchase because that's not what it's for. It's to make sure the developers aren't freeloading and cheating developers who make actual free apps and those developers who charge up front for app purchase.
Free apps are always free. Free apps that charge in-app are not really free. By your reckoning, Apple should allow freeloading by making all in-app purchases free. Why are you supporting having developers freeload off the App Store at the detriment of those app developers who charge initially for purchase and those who are truly free?
You may quibble at Apple's Terms of Services, but I guarantee that if there's doubt about whether Apple is acting as a commissionaire, they'll change the wording before any of this is fully released. Before this incident, Apple handled all in-app processing, so different wording wasn't necessary. But you're in favor of cheating Apple and other developers. For profit apps are subsidizing free apps. By putting in this loophole, you're allowing developers to essentially spit on other developers who are playing by the rules. By invoking any in-app purchase, that free app is no longer free to the end user. By rules that make things fair to other developers, they should pay for no longer being a free app.
How would you create a solution to eliminate that gigantic loophole you want to create, other than charging that 27% fee?
I'll use an example:
Company A releases free app. Charges no money for download and has no in-app purchases. Company A pays no fees except the $99/year developer fee, which compensates Apple for all the developer tools like Xcode that they give developers for free. But note that fee is paid whether the company ever releases an app and is the same amount even if they release 100 apps. It's purely for accessing the tools.
Company B releases an app and charges $30 for it and has no in-app purchases. They pay Apple $9 as a fee for that purchase.
Company C releases an app and charges $0 for it initially but has an in-app purchase to enable its features by charging $30. They are not a dating app, so Apple receives $9 from developer for that in-app purchase. They are not granted a loophole despite being a Dutch developer. They wonder why dating apps are treated differently and wonder if those developers paid off some politicians.
Company D makes dating apps and receives a loophole through the Dutch government and charges $0 for it initially but has in-app purchases up the wazoo, making millions of dollars, but has to pay Apple $0. They are a paid app, but pays Apple nothing at all ever, except that $99/year developer fee everyone else also pays, whether they release an app or not.
Companies A, B, and C glower at Company D as they freeload off the App Store and wonder why they don't get special treatment.
So how would you solve this inequity?