the filter a) has a short life, and b) appears to be rated for smaller volumes of air exchange than my application demands.
For many more practical users, the less frequently filter is changed the better it will be. Aesthetic concern is often at the bottom of their wishlist for a product.
And yeah, we would generally not deny a product with a perfect mix of "function, aesthetics and price". I think I choose Apple product is because it has a great mix of all three points, although the product price is still too high.