If I am in a Kindle app, it is because I want to read a Kindle book.
If Kindle books were in app purchases, then those purchases would only be available within the app. But no, the digital content stays on Amazon's servers and I can download it to any of my Kindle devices. Amazon needs to hold the transaction and the order for it to make sense. It isn't any more of an in app purchase than the shoes I ordered through my Zappo's app.
It isn't like they are even saying they have to let Amazon sell Kindle books through their Kindle app and host the transaction like they do with the regular Amazon store app. Just a link that a 2 second Google search will give you if you don't already have it. If Apple feels threatened that removing that extra step will give Amazon a competitive advantage, they should market their iBooks product better rather than make it more difficult for the consumer who is already in the app they want to use.
Also if Apple were to remove the Kindle app, I guarantee a lot of people would be pissed off. I would have never bought an iPad without the Kindle app. Why Kindle appeals to me is because it is supported on multiple platforms. If Apple wants Amazon to lose their competitive advantage, they should make it so people can move between different platforms easily. But they don't because they want you to feel locked in and trapped so you keep buying their products since you are so tied to them. If they continue offering superior products though, people won't switch or if they do, they will come back. Do you really want your customers to be of the type that is only with you because they feel like they have invested so much already and it will be wasted if they switch? I mean I guess money is money to them but I think it would be better to keep releasing products that get people excited and wanting to stick with Apple.
If Kindle books were in app purchases, then those purchases would only be available within the app. But no, the digital content stays on Amazon's servers and I can download it to any of my Kindle devices. Amazon needs to hold the transaction and the order for it to make sense. It isn't any more of an in app purchase than the shoes I ordered through my Zappo's app.
It isn't like they are even saying they have to let Amazon sell Kindle books through their Kindle app and host the transaction like they do with the regular Amazon store app. Just a link that a 2 second Google search will give you if you don't already have it. If Apple feels threatened that removing that extra step will give Amazon a competitive advantage, they should market their iBooks product better rather than make it more difficult for the consumer who is already in the app they want to use.
Also if Apple were to remove the Kindle app, I guarantee a lot of people would be pissed off. I would have never bought an iPad without the Kindle app. Why Kindle appeals to me is because it is supported on multiple platforms. If Apple wants Amazon to lose their competitive advantage, they should make it so people can move between different platforms easily. But they don't because they want you to feel locked in and trapped so you keep buying their products since you are so tied to them. If they continue offering superior products though, people won't switch or if they do, they will come back. Do you really want your customers to be of the type that is only with you because they feel like they have invested so much already and it will be wasted if they switch? I mean I guess money is money to them but I think it would be better to keep releasing products that get people excited and wanting to stick with Apple.