I am so glad you mentioned this. I think the article is misleading in a huge way by saying it costs "$299." If that were true, I'd probably have one. Unfortunately, as you and others have pointed out, the $7.99 per month subscription puts the price at roughly $700 for real use ($299 purchase plus subscription for 4 years of use). The product has virtually no real-world use without the subscription. And, to begin with, $299 is not cheap for what this thing does.Starting at $299 and needs a subscription of $7.99 a month to really be useful. I think selling a million was a fluke.
Like others have said, e-ink is great, I like to read on my kindle way better than any other electronic device. I really want something like this to succeed. I will pass on this though.