Haha, I think you should just stick to an iPad, but don't presume that people who buy this are "ignorant" somehow.
I don't think anyone is buying this instead of an iPad. They're buying it because they like the experience of writing on paper but want things like password protection, syncing, etc.
People buy competitor’s products all the time because they have bugs in their brains about certain brands or products.
Folks buy x over y because being an x man is a big part of their personal identity.
Conversely not being an x man is a big part of a contrarian other’s personality.
In both cases, if the brand, or product is a best seller, some of those folks are following the majority crowd, sometimes to make a statement, whereas contrarians avoid those brands or products to make an overt contrarian statement.
Some folks buy on budget, saving that 30$ but then regretting the missing features or physical quality of a more expensive product (or subsequent appearance of a necessary subscription model.) Some become disenchanted and the product gathers dust not long after. Others jump to the next new gizmo with low price and repeat the same mistake while those with the product the first group avoided enjoy good service and support for extended periods.
First rule of marketing is “you can only sell what you’ve got.”
So selling missing features and functionality as “avoidance of distraction”, depends on the ignorance of users who don’t know that the trivially more expensive device can easily be configured to suppress those “distractions” but as needed have them available in reserve whereas the cheaper device will never become more capable.
Also noteworthy: with the insult of subscription, the lesser device here, surpasses the sunk cost of an iPad after 4 months. That takes an above average amount of ignorance or avoidance to pull off.