Well yes, but everyone is used to charging their iPods and iPhones through the computer USB port and that's what they wanted to do. Of course, iPad is a much larger device and requires more power. Not exactly Apple's fault that the standard USB port delivers around 5W. They did include a 10W charger for a purpose.
Who is "EVERYONE" anyway? I charge my iPhone with the wall adapter every night when I'm not home, or with my iPhone clock radio when I am at home. I only hook it up to the computer when I want to sync media files.
People who connect it to the computer to charge are wasting energy, keeping a computer powered up simply to then syphon off some power to charge your phone?