Eddy Cue Explains Why Apple TV+ is Now Apple TV

[MacFan782040]

“Apple TV 4K for your TV” ….mannn! I’ve been saying it wrong this whole time!

 

[MacFan782040]

It's a big confusing mess.

Kinda like the iPad lineup. And the pencil

 

[WebHead]

Apple TV box
Apple TV app
Apple TV service

There, solved

 

[Arran]

It's because the next AppleTV box will be called something different, but he can't mention that yet.

"HomeHub".

(I'm kidding, but it does need its own clean identity. Like @turbineseaplane reminded me at https://forums.macrumors.com/thread...pple-tv-is-now-apple-tv.2469195/post-34227278, the box does a lot more than just stream Apple's paid content)

 

[zarmanto]

Yet we still have iCloud+, Fitness+, and News+.

Indeed. Marketing terms rarely changes across the board overnight. Note that the article I referenced, which critiqued the plus branding, was published three years ago. That article also noted a particularly relevant parallel:

... Ironically, Apple itself started a similarly dominant branding trend beginning with the iMac in 1997.

It went on to release the iPod, iPhone, iPad, iTunes, and numerous other products and iterations under the branding. ...

Apple has since pared down the “iBranding”, instead naming products Apple [product] i.e., the Apple Watch, Apple TV, Apple Card, Apple Pay, Apple Music, Apple Fitness… the list goes on. ...

Clearly nobody would argue that Apple's "iDevice" branding has gone away entirely, even all these years later... but it has been reduced significantly over time. I argue that the plus branding is starting to follow the same slow path towards minimized usage.

 

[onenorth]

Indeed. Marketing terms rarely changes across the board overnight. Note that the article I referenced, which critiqued the plus branding, was published three years ago. That article also noted a particularly relevant parallel:



Clearly nobody would argue that Apple's "iDevice" branding has gone away entirely, even all these years later... but it has been reduced significantly over time. I argue that the plus branding is starting to follow the same slow path towards minimized usage.

The names of these services could be changed at a whim, just like Apple TV was renamed overnight. No reason for a slow path to be followed. I think this all just makes things more confusing, not less. Most people spend less than 0.0001% of their energy thinking about the differences between the app, the box, and the service. Having all three with the same name yet one being free (app), one being a one-time purchase (box), and one a recurring monthly cost makes no sense to me from a broader consumer perspective. And why settle on "Apple TV" as the name when they also have movies. How about a better name that doesn't necessarily need the word "apple" in it.

 

[WebHead]

Having all three with the same name yet one being free (app), one being a one-time purchase (box), and one a recurring monthly cost makes no sense to me from a broader consumer perspective.

I actually consider the app a software alternative to the box, so sharing a name isn’t that big an issue. And the service is just an extension of the app.

And why settle on "Apple TV" as the name when they also have movies.

This occurred to me recently. It’s more a reference to the medium than the content.

 

[Innovati0n]

“Apple TV 4K for your TV” ….mannn! I’ve been saying it wrong this whole time!

And I just say AppleTV cause I'm some weirdo who doesn't try to overcomplicate things just to invent controversies.

 

[WebHead]

I think we're all overthinking this. No one cares whether the Netflix app is different to a Netflix subscription.

In the case of the Apple TV hardware, it's just another way of running the app, but with added specs and features.