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"Our hardware is called Apple TV 4K for your TV," he said.

I have NEVER heard anyone call the device anything other then 'Apple TV'. This might be the name on the product list, but no-one else in the world uses this name Eddie!
 
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Really? "Our hardware is called Apple TV 4K for your TV" ?

I have secondhand embarrassment for him.

Him: What should we watch tonight on Apple TV love?
Them: Maybe a movie?
Him: Ok, pass me the remote our Apple TV 4K for your TV hardware.
Them: Ok, here. *throws remote hard*
Him: Thank you. Once our Apple TV 4K for your TV has switch-on, let me click my profile, scroll to open up Apple TV and go to the Apple TV section to watch the latest Apple TV movie. Oh Lordy, I love my *leans over and rubs their leg* Sorry "Our" Apple TV 4K for your TV hardware. *grins to himself*
Them: *throws up*
 
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Really? "Our hardware is called Apple TV 4K for your TV" ?

I have secondhand embarrassment for him.

Him: What should we watch tonight on Apple TV love?
Them: Maybe a movie?
Him: Ok, pass me the remote our Apple TV 4K for your TV hardware.
Them: Ok, here. *throws remote hard*
Him: Thank you. Once our Apple TV 4K for your TV has switch-on, let me click my profile, scroll to open up Apple TV and go to the Apple TV section to watch the latest Apple TV movie. Oh Lordy, I love my *leans over and rubs their leg* Sorry "Our" Apple TV 4K for your TV hardware. *grins to himself*
Them: *throws up*
What a completely made-up scenario to try and make something seem more complicated than it is. Most normal interactions would simply go like this:

Person 1: What should we watch tonight?
Person 2: I don't know, hand me the remote and I'll check what's new
*remote handed over*
Person 2: Oh this looks good, lets watch that
Person 1: Sounds good

You intentionally tried to use the term Apple TV as much as possible even though no normal human interaction would go like yours.
 
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What a completely made-up scenario to try and make something seem more complicated than it is. Most normal interactions would simply go like this:

Person 1: What should we watch tonight?
Person 2: I don't know, hand me the remote and I'll check what's new
Person 1: Oh this looks good, lets watch that
Person 2: Sounds good

You intentionally tried to use the term Apple TV as much as possible even though no normal human interaction would go like yours.
Very true and exactly why the "Our hardware is called Apple TV 4K for your TV" comment by Eddy Cue is just so silly. Especially the "for your TV" part. It's madness.
 
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Does anyone need it explaining that theres a Netflix app and a Netflix subscription that are separate things? Likewise with Prime, Disney etc?

Yeah, but now add in if Netflix was selling a standalone hardware box.

And that was just called “Netflix” also…
 
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Does anyone need it explaining that theres a Netflix app and a Netflix subscription that are separate things? Likewise with Prime, Disney etc?
I think the big difference between these subscriptions services and Apple TV, is that Apple TV both hosts Apple TV and Apple Movies (or iTunes Movies or whatever). So Apple TV is not only Apple TV, you can also buy other things there that are not Apple TV, but at the same time are on Apple TV.

Netflix (app) only shows Netflix (subscription), and all its contents are behind a subscription.

Add to the Apple TV that if you have a problem with it and you duckduckgo for something Apple TV it includes results for Apple TV, Apple TV, and Apple TV. But to be hones, it did that already when it was called Apple TV+.
 
Yeah, but now add in if Netflix was selling a standalone hardware box.

And that was just called “Netflix” also…
not really.

"I have a Netflix box that has a Netflix app that shows Netflix content'.

A little bit of context is all thats needed surely.

I have an AppleTV 4K box that has an AppleTV app on it that shows AppleTV content.



In the UK NowTV used to make their own branded hardware. There was a time when we could have a NowTV box that had the NowTV app on it on which you watched your subscription to NowTV.


Its not really worth worrying about!
 
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Yep. I'll be going from having to explain to older relatives what I mean when I say a partciular movie or show is on Apple TV+ in the Apple TV app on their Apple TV to it being on Apple TV in the Apple TV app on their Apple TV.
All Apple products should just be renamed Markovic
 
The app that provided access exclusively to their subscription service was called Apple TV+. This is what I had on my Xfinity set-top box. It doesn’t let you watch your purchased TV shows and movies.

The app that provided to all your purchased content, as well as the subscription service, was called Apple TV.

Whew! That clears things up!

/s

🥳

What was the set-top box called, then?!

So, before Cue spoke, you'd watch Apple TV+ via the Apple TV app on your Apple TV hardware box.

That makes a whole lot of sense! NOT!

Wonder about the new confusion, too.

“There was absolutely a distinction between the two and now it will be impossible to tell the difference without investigating whether the app supports your purchased content or just the paid service.”​
Sounds confusing — just as it was before!

OTOH, aren’t we all overthinking this? There's Apple TV, Apple's streaming service with shows like Ted Loso, Severance, and Foundation; there's the Apple TV app that you find on your devices such as the iPad; and there's the Apple TV hardware box that acts much as a Roku does to connect to your TV and run streaming services such as Netflix, BritBox, PBS, and Apple TV.

It's really not that hard, is it?!

P.S OTOH, to be accurate, the app on my iPad is simply labeled “TV “ not Apple TV. Its icon, though, is a stark “🍎TV” in black-and-white. Yet, whatever it is, it launches into “Apple TV+”! Hmm…. How does that comport with what Jobs used to say, “It's that simple.” LOL!

“Plus what?” 😂
 
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Just call them all Apple and let people figure it out.
🤷‍♂️

"Watch on Apple"

Screenshot 2025-10-16 at 07.41.27.png
 
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I am starting to wonder if those who complain about this ever interact with other humans or they just socialize with AI.

I can see chatbots getting confused by the Apple TV names and saying weird things like "I will be watching Apple TV on my Apple TV"

But humans would interact more normal and not so robotic.

"I'm going to watch some TV, see you later"

"Hey, what'd you watch on TV last night?"

Things like that.
 
I am starting to wonder if those who complain about this ever interact with other humans or they just socialize with AI.

I can see chatbots getting confused by the Apple TV names and saying weird things like "I will be watching Apple TV on my Apple TV"

But humans would interact more normal and not so robotic.

"I'm going to watch some TV, see you later"

"Hey, what'd you watch on TV last night?"

Things like that.

People are very different.
We aren't all you.
 
I am starting to wonder if those who complain about this ever interact with other humans or they just socialize with AI.

I can see chatbots getting confused by the Apple TV names and saying weird things like "I will be watching Apple TV on my Apple TV"

But humans would interact more normal and not so robotic.

"I'm going to watch some TV, see you later"

"Hey, what'd you watch on TV last night?"

Things like that.
exactly.

People like to jump on the whinge-bandwagon on social media and complain about nothing to make them feel better I suppose.

"Hey, did you watch Foundation?'
'No, whats that on?'
'Apple TV'

I think most people inherently understand the concept of a subscription based streaming platform and the multiple ways in hardware and software combinations required to access the content.
 
exactly.

People like to jump on the whinge-bandwagon on social media and complain about nothing to make them feel better I suppose.

"Hey, did you watch Foundation?'
'No, whats that on?'
'Apple TV'

I think most people inherently understand the concept of a subscription based streaming platform and the multiple ways in hardware and software combinations required to access the content.

The hardware needs a different name.

The App & the Service can be called the same thing, but a discrete streaming box that does a ton of stuff completely unrelated to the Apple TV streaming service needs its own name.

Hopefully a coming hardware refresh will clear all this up.
 
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