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Facebook's recent criticism directed at Apple over an upcoming tracking-related privacy measure is "laughable," according to the Electronic Frontier Foundation (EFF), a non-profit organization that defends civil liberties in the digital world.

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Facebook has claimed that Apple's new opt-in tracking policy will hurt small businesses who benefit from personalized advertising, but the EFF believes that Facebook's campaign against Apple is really about "what Facebook stands to lose if its users learn more about exactly what it and other data brokers are up to behind the scenes," noting that Facebook has "built a massive empire around the concept of tracking everything you do."

Starting early next year, developers of iPhone and iPad apps will need to request permission from users to track their activity across apps and websites owned by other companies for personalized advertising purposes. Specifically, users will be presented with a prompt to allow or deny tracking as necessary when opening apps on iOS 14 and iPadOS 14.

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According to the EFF, a number of studies have shown that most of the money made from targeted advertising does not reach app developers, and instead goes to third-party data brokers like Facebook, Google, and lesser-known firms.

"Facebook touts itself in this case as protecting small businesses, and that couldn't be further from the truth," the EFF said. "Facebook has locked them into a situation in which they are forced to be sneaky and adverse to their own customers. The answer cannot be to defend that broken system at the cost of their own users' privacy and control."

Facebook has argued that Apple's move "isn't about privacy, it's about profit," claiming that Apple's new policy will leave many apps and websites with no choice but to start charging subscription fees or add more in-app purchase options to make ends meet, in turn increasing App Store revenue. Facebook said this scenario will make the internet "much more expensive" and reduce "high-quality free content."

"We disagree with Apple's approach and solution, yet we have no choice but to show Apple's prompt," Facebook said. "If we don't, they will block Facebook from the App Store, which would only further harm the people and businesses that rely on our services. We cannot take this risk on behalf of the millions of businesses who use our platform to grow."

In response to Facebook, Apple expressed that users deserve control and transparency. "We believe that this is a simple matter of standing up for our users," said Apple, adding that "users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not."

The EFF applauded Apple for its pro-privacy change, calling it a great step forward.

"When a company does the right thing for its users, EFF will stand with it, just as we will come down hard on companies that do the wrong thing," the organization concluded. "Here, Apple is right and Facebook is wrong."

Article Link: EFF Calls Facebook's Criticism of Apple's Pro-Privacy Tracking Change 'Laughable'
Facebook sold ads to Russian agents in the 2016 election cycle and said it wasn't so. They knew what they were doing, they excepted Rubles as payment. Facebook can go F* themselves. F* Zukerberger. They are all criminals.
 
So with this statement by the EFF, I wonder if Facebook's algorithms have properly marked Facebook's statement as "False Information" that has been "Checked by independent fact checkers"? I doubt that door swings both ways.
I wonder if Twitter will flag their ad in the eventuality that they posted it there.
Hell I’m reaching for the pop corn at this rate :)
 
Facebook also has one of the worst customer service / support. Good luck if you need help running your ads or anything. It’s pretty much impossible to get help besides annoying FAQ pages.
 
There are many things that should be improved to save our privacy. Each improvement is good to take, but this remains superficial. Our ISPs know a lot about us, not to speak about Mastercard/Visa...
 
It is the old story:
Apple makes money selling its products and services. Google and Facebook make money with your private data. Anyone who still hasn’t internalized this by now is can’t be helped.
 
It is the old story:
Apple makes money selling its products and services. Google and Facebook make money with your private data. Anyone who still hasn’t internalized this by now is can’t be helped.
The difficulty is that avoiding Google and Facebook data collection is much more challenging that one would expect. You don't need to use Facebook main services or Google search to be tracked.
 
Facebook ads are a joke anyway. 'Small businesses?' No. Most are just opportunistic scammers who assume that since I like kickstarter, I like buying useless gimmicks. They literally don't leave you alone either!!! Once FB has decided I'll like something, I'll get spammed with it for the 6-12 months. The general tactic is as follows:
1. Buy a gimmick from Ali Express for ~$2 a piece.
2. Develop a cheezy ad about how it's locally developed (in Australia, in my city... amazingly) and spend $$$ on advertising it (for like $150 a piece with random Ali Express add-ons available).
3. When I respond with 'how is this different from [insert link to $2 Ali Express product]' 1,000,000 'social media influencers' with no friends/profiles spam me with comments like 'you are so ignorant, this is top quality, that is a cheap imitation!!!!'
4. Meanwhile, the ad gets 1,000,000 'likes' and glowing feedback from those same people.
5. I report it as spam and it doesn't go away.
 
Facebook, Instagram, Giphy, and how many other acquisitions? They buy more companies, get bigger, their power grows, and their fingers too. They seek to be able to warp politics to their benefit, like so many other corporations in America.

Capitalism is killing America. Capitalism: everything has a price, and nothng has any value.

That's not Capitalism; That;s Crony Capitalism.

Facebook, Twitter and Google are the Robber Barrons!! ;)
 
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I implore all MacRumours' readers to register their vote for digital privacy as did I on Moz://a's website: https://foundation.mozilla.org/en/campaigns/india-privacy-law/sign-petition/ . I also encourage discontinuation and closure of your social networking accounts. Other than MacRumours, I have no social networking. My view is that my real friends and families value face to face contact and if what I / they have to say cannot wait until the next visit then we can privately communicate via Apple's iMessage App with text, photos, video and memes.
 
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Chickens are coming home to roost for FB caught between the pincers of increasing user (product) privacy concerns and governments concern on their tax, monopoly and privacy arrangements.
Time to sell my FB shares and increase the NVDA portfolio instead.
 
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I think Facebook is just mad because now they can't sell small business owners their crappy "targeted" advertising campaigns that don't work.
 
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Actually, Facebook isn’t lying in its statement. Even though this policy will impact the efficiency of the targeted ads, Facebook will still keep the same amount of money flow, passing much much less amount to the small businesses. Because of that, it’s true that it doesn’t hurt Facebook much, Facebook will simply pass down all of the hurts to the small businesses.

If they really care about small business they can revise their budget strategy accordingly, and lower the prices for their ads when these are untargeted. Easy.
 
Yeah, 'laughable' in the same way Ernst Rohm's SA marched around in 'laughable' brown shirts and regalia.

It is sickeningly self-serving and intellectually corrupt, but it is certainly not laughable to have a major source of crooked behavior think it can gain traction with such an attack.

It's is a huge corporation banking on The Big Lie to protect itself, like "Cigarettes don't cause cancer!" and "Asbestos is safe for children everywhere!". Read The Merchants of Doubt to see how this can poison an entire culture.
 
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If you know how to play the field, you can get 10-20% discounts by using digital marketing strategies "against" them.

If you are already interested in a product, show it by entering the website and putting some stuff in the basket. Initiate checkout, even give them your email if possible. Then leave the website without paying.

By showing your interest you become a warm lead, someone worth converting. There are different levels of "warm" - visited the site / looked at a product / added to cart / initiated checkout.

The closer you get to paying, the more aggressive their tactic will become.

If the shop is managed in any reasonable way, you will start seeing remarketing offers in ads - usually offering a discount to come back and finish the order. If they have your email, you will be messaged directly with a similar offer.

I do it all the time 😎
You know what? If I find a supplier that simply offers what I want, at a reasonable price, and doesn't offer discounts, doesn't lower prices because I appear to show interest, I tend to use them again and again.

Every time some company tries to offer lower prices, I ask myself why they don't just post those lower prices. In other words, if they can get away with it, they cheerfully try to overcharge me.

The idea I have to waste time and effort every time I want to buy something undermines any possible savings.

(I am not referring to the fairly genuine end of line, we bought too much, offers/sales.)
 
Facebook is definitely looking out for themselves, but app developers will likely get hurt the most.
 
I saw my first privacy “nutrition label” yesterday when looking for some games. A simple game wanted to track me uniquely, my location, and my activity. And the game was going to share with others. All for a simple game that should be 99c! I opted for a similar game that was $1.99 and didn’t track anything. I’ve always been much happier paying money up front anyway. Maybe this will keep the app people from hiding the costs of the apps...
 
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FB can stop this over night and just charge a reasonable access fee for the service and stop all the spying and nasty stuff. After all what does it really cost to run a bulletin board site? Pennies? This is a crime hiding in plain sight!
 
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