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It seems so.

I was confused by the picture since it looks like they were holding it and mashing buttons.

False advertising! :p

Your sarcasm is misplaced. People have a right to be pissed at Elago for misleading them, and at MacRumors for advertising for this scam. @arn - fix this article to be crystal clear that this is just a decorative molded plastic charging stand and not at all functional.

Reading this article, it at no point tells you that the entire thing is purely for decoration and that the buttons are in no way functional. Last year with the little Mac, it was clear it wasn't functional. There were no images of it emulating the appearance of an actual Mac screen. There was no way to provide input, other than a tiny replica of a floppy drive, which it was reasonable to assume wouldn't function.

This time around though, they've gone through the effort of emulating the black-on-green screen of a classic gameboy, and did some pixel art of their logo, as one would expect a gameboy emulator might do. Further, the buttons are about the size of the digital crown on the Apple Watch, so it's feasible that someone could play a game on it, even if it's be ridiculously cramped. For $15, some people would be willing to endure that subpar experience.

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It's a $15 decorative AW charger-holder. Not sure what one would be expecting it to do at $15 besides charge the AW and look cute.

The electronics can be done for under $5. The plastic can be done for under $1. You can maybe throw some free open source games at it to keep the price down.

At $15, your margins will suck, but, you know, I think you could at least pull off selling it for better than break-even.
 
This will be good for about 5 minutes, then thrown into a drawer never to be seen again
 
Your sarcasm is misplaced. People have a right to be pissed at Elago for misleading them, and at MacRumors for advertising for this scam. @arn - fix this article to be crystal clear that this is just a decorative molded plastic charging stand and not at all functional.

Reading this article, it at no point tells you that the entire thing is purely for decoration and that the buttons are in no way functional. Last year with the little Mac, it was clear it wasn't functional. There were no images of it emulating the appearance of an actual Mac screen. There was no way to provide input, other than a tiny replica of a floppy drive, which it was reasonable to assume wouldn't function.

This time around though, they've gone through the effort of emulating the black-on-green screen of a classic gameboy, and did some pixel art of their logo, as one would expect a gameboy emulator might do. Further, the buttons are about the size of the digital crown on the Apple Watch, so it's feasible that someone could play a game on it, even if it's be ridiculously cramped. For $15, some people would be willing to endure that subpar experience.

===



The electronics can be done for under $5. The plastic can be done for under $1. You can maybe throw some free open source games at it to keep the price down.

At $15, your margins will suck, but, you know, I think you could at least pull off selling it for better than break-even.
You could have saved all that outrage and all those keystrokes for something a little bit more important don't you think? It's a $15 piece of "buy-on-a-whim" stocking stuffer. Not worth the effort you're putting into it.
 
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You could have saved all that outrage and all those keystrokes for something a little bit more important don't you think? It's a $15 piece of "buy-on-a-whim" stocking stuffer. Not worth the effort you're putting into it.

Obviously I'm procrastinating from doing something else.
 
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