Email marketing software

Craigy

macrumors 6502
Original poster
Jan 14, 2003
396
31
New Zealand
Hi all - wonder if you could help us out on this one.

One of our customers is going to start email marketing from their database and I think the best way to go for them at them moment is to use some email marketing software that acts as a smtp server that we can send CSV files to.

The software needs to be able to generate HTML and text only in the same message and have the ability to import HTML rather than use tacky templates.

I now the mac field is a little limited on this and was wondering if anyone had any suggestions / experiences on some of the best options at present.

Thanks in advance.
 

rdowns

macrumors Penryn
Jul 11, 2003
27,400
12,410
Have you considered an ESP (Email Service Provider)? Costs are quite reasonable and the benefits are huge - better deliverability, excellent list management, open/click/other stats so you know what's working and what's not, easy to create HTML/text templates and more.

Been using one at work now for about 4 years. One of the best decisions I've made. I have no affiliation, other than being a customer, but I use SilverPop Systems, they have offices in London.

www.silverpop.com
 

seoman

macrumors newbie
Jan 23, 2008
5
0
Way back in 2006 email marketing was an easy task, but these days it has turned into mammoth task.

Most of the hosting companies are suspending websites which indulge heavily into email marketing. :eek:
 

Darth.Titan

macrumors 68030
Oct 31, 2007
2,719
328
Austin, TX
I've had a good experience usinghttp://www.cooleremail.com

it cost money, but it lets you manage your list quit nicely including subscribe/unsubscribe and such.
My company used Cooler Email for a while, but had many formatting issues with the outgoing emails and their Web-based editor is clunky and works best in IE <shudder> so we've dropped them.

I have trouble recommending them.
 

KatieHQ

macrumors newbie
Aug 16, 2010
1
0
My Max Bulk Mailer brings in lots of junk mail

Dear Forum,

I have been using Max Bulk Mailer pro for about 2 years. However, it encourages a lot of junk mail. The very first time i used it I got a lot of Cialis and Viagra emails coming in.

Initially I just thought it was the nature of such things. But it has since made my life a nightmare as the junk mail has now increased so much that it seems to be making my entourage insecure.

Have other people experienced this.

Does anyone know if there is a way to avoid this or if there is a another software that is good but doesn't bring in junk mail.

Many thanks
 

Consultant

macrumors G5
Jun 27, 2007
13,291
14
Dear Forum,

I have been using Max Bulk Mailer pro for about 2 years. However, it encourages a lot of junk mail. The very first time i used it I got a lot of Cialis and Viagra emails coming in.

Initially I just thought it was the nature of such things. But it has since made my life a nightmare as the junk mail has now increased so much that it seems to be making my entourage insecure.

Have other people experienced this.

Does anyone know if there is a way to avoid this or if there is a another software that is good but doesn't bring in junk mail.

Many thanks
You don't get spam based on an email sender.
Install SpamSieve on your email client.
 

brettinpa

macrumors newbie
Nov 13, 2011
1
0
Best Email Marketing Software

Been awile since the last post. There seems to be several options now. Does anyone recommend a specific marketing software to send newsletters
 

ombrenelcielo

macrumors regular
Jan 21, 2011
152
0
Helsinki, Finland
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

brettinpa said:
Been awile since the last post. There seems to be several options now. Does anyone recommend a specific marketing software to send newsletters
I would recommend you Neolane (www.neolane.com).

But it's pro-software, and you should really need something that powerful if you manage directly a multitude of recipients (at least 10,000).
It's a broad tool but its core is newsletter delivery.

Take a look, I'm open to questions in PM.
 

ombrenelcielo

macrumors regular
Jan 21, 2011
152
0
Helsinki, Finland
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

KatieHQ said:
Dear Forum,

I have been using Max Bulk Mailer pro for about 2 years. However, it encourages a lot of junk mail. The very first time i used it I got a lot of Cialis and Viagra emails coming in.

Initially I just thought it was the nature of such things. But it has since made my life a nightmare as the junk mail has now increased so much that it seems to be making my entourage insecure.

Have other people experienced this.

Does anyone know if there is a way to avoid this or if there is a another software that is good but doesn't bring in junk mail.

Many thanks
Install spam assassin on your server. You should be able to filter most of the incoming garbage with that tool.

There are both a Windows and a Linux (RHEL/CentOS and .deb) versions available freeware to install on the server you run the mail application.

Edit: didn't notice that the post was from 2010, should we continue here or should somebody move the last posts in a new discussion?
 
Last edited:

960design

macrumors 68030
Apr 17, 2012
2,882
855
Destin, FL
I just did this last week for a company. They wanted to email Christmas letters to all of their customers from their database. I pointed them to Mail Chimp originally and they replied that it did not do exactly what they needed in a simple format and asked if I could build something for them.

Sure enough, three days later and they had a robust and easy to use emailer app that integrates with their database. It really isn't that hard to build your own email marketing software.

Very simplified explanation:
1) Create loop that steps through each customer
2) Check if 'No Email field' is true or false
3) If false, send html email.

The hardest part will be coming up with the html email design itself. That took about 5 iterations to make the customer happy.

Good luck and let us know if you find a fantastic program, that I could pass on to my clients.
 

blanka

macrumors 68000
Jul 30, 2012
1,549
3
+1 for Mailchimp

Good thing to notice with the new policy of Gmail and many other mail clients:
today many people don't auto-load images in e-mails (because they can be tracked, or other reasons). Mailchimp also relies on images for checking whether your message is read or not.


Problem is, that because of the blocking, almost 60-70% of bulk email I receive appears empty! That's because many nitwits start with a big splash image. If that does not show and renders white, the message appears empty, and thus no reading!

So whatever you do: DON'T USE BIG HEADER IMAGES!
 

scoophot739

macrumors newbie
Mar 25, 2014
1
0
Looking for email marketing software that has all the features you want at the price you’re looking to pay?

For more information visit:- Scoop Hot