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Emails Show Phil Schiller's Displeasure with Ad Agency's Efforts for Apple in Early 2013
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If that's your definition of a smartphone, isn't virtually every mobile phone available today a smartphone?
I'm not using the word invented - others are (or if I did, I didn't mean to). "Invented" is not the right word.
The current smartphone and tablet markets were born out of the introductions of the iPhone and iPad. Those markets being mass-acceptance (more than half) of these types of devices.
Let's put it this way.....maybe this is the best way to illustrate my point:
-Smartphone/Tablet industry "invented" by whomever.....
-adoption of said devices is slow/never reaches more than 20% of total consumer base.
-iPhone/iPad released
-market booms
-direct iPhone/iPad competitors released
-market now sees more than 50% penetration of total base.
It takes roughly 30 years (if we REALLY go back to the start of mobile computing and "smartphones) to get to that 20% (which I think is a VERY HIGH estimate). Then the iPhone and iPad are released and in the 7 years since we've seen more than double that growth.
Again - the market that existed pre-2007 was different than today's market. And Apple is the chief cause. That's all I'm saying. No "inventing" of anything.
I've been following Apple since I got my Apple IIe in 1983 and always had PCs as well, so when you tell me about people who can't see beyond 2007, it just seems completely out of left field.
In no way did I imply that Apple innovated in a vacuum or deserved all of the credit. I did say they "busted the whole thing open" in reference to the modern smartphone and tablet, which they did. My point was simply comparing Apple to Samsung (on topic).
Apple, Google, and MS (to name a few) have been major innovators through the years. Even Palm and Blackberry were big innovators. Samsung has contributed very little in the way of innovation comparatively and that's why it irks me when they bash Apple in their ads (again, on topic), but perhaps I should have prefaced it with an autobiography and an article acknowledging the contributions of others before Apple in order to preempt your tangent.
yah, they are going to copy innovation and spawn cheap knock-offs of their own innovation.
Exactly! Phil is responsible. If something drastic needed to change, he should have sought a better agency. Or why not multiple agencies? Each one probably has a genius in their midst, let them compete for Apple's business.
Hmm. There must be a graph out there that shows the amount of smartphones and tablets sold prior to and after Apple's release of the iPhone and iPad. Once you see that graph you'll change your mind.
and I've agreed with this every time
my comment was only responding to Schiller's statement that he believes Apple invented the Tablet and Smartphone Form factor.
that is all. Not ever discounting the shakeup and pure penetration Apple was able to get with it. They did it with the ipod and they did it with the smartphone.
As a geek, I love what they did. It meant that there were more products entering these markets more and more. When the Mp3 products before the ipod were mostly niche and geeky products, they either looked really geeky and stupid, or were just terrible to use (or a combination of). Apple changed that by making a mp3 player that was both sexy... and functional (there were others with far more functions) but at the time, not really both. Thus helping the market speed up and create more products.
I look at the smartphone industry very very similarly. Very Very important what Apple did.
Wow ! Just wow! I'm about to graduate with my degree in PR Comm next month and a dream of mine is to work with Apple for PR or Marketing. I'm pretty stunned by this email, how can a marketing company be arrogant, and unintelligent. Did these people not go to college? We are forced to write in complete sentences with correct grammar and spelling. These are basic skills that are actually more important then anything else we learn in Comm classes.
and I've agreed with this every time
my comment was only responding to Schiller's statement that he believes Apple invented the Tablet and Smartphone Form factor.
that is all. Not ever discounting the shakeup and pure penetration Apple was able to get with it. They did it with the ipod and they did it with the smartphone.
As a geek, I love what they did. It meant that there were more products entering these markets more and more. When the Mp3 products before the ipod were mostly niche and geeky products, they either looked really geeky and stupid, or were just terrible to use (or a combination of). Apple changed that by making a mp3 player that was both sexy... and functional (there were others with far more functions) but at the time, not really both. Thus helping the market speed up and create more products.
I look at the smartphone industry very very similarly. Very Very important what Apple did.
To be fair, Schiller never uses the word "invented" either.....only created.
But yeah....lol
Samsung obviously contributed enough to have patents on things that Apple required. Our perhaps you're forgetting their countersuit?
To be fair, Schiller never uses the word "invented" either.....only created.
But yeah....lol
Okay, to say they created or invented the smartphone and tablet space is overkill. I think we can agree they made both markets relevant though, and Samsung should really be secretly kissing apple's ass.
My favorite Apple ads are the really simple ones that showcase the product on a white background with a catchy song.
It was taken away because those who can't articulate a difference of opinion used it as a proxy for elocution.
Question: Why would you give that poster a thumbs down? He basically reiterated everything from the OP. Schiller was rightfully pissed that Samsung's marketing was resonating with the public. No one can deny Samsung backed up a dump truck full of money at their ad agency. No one can deny the results either. Schiller wanted more effective advertising.
To be fair, Schiller never uses the word "invented" either.....only created.
But yeah....lol
no, but as quoted
"Not the worlds most successful tech company making the world's best products having created the smartphone and tablet form factors and leading in content distribution and software marketplaces"
Schiller is probably the most guilty party when it comes to spilling FUD and wearing his Distortion glasses. Every time he releases something, or says something publicly, it's along these lines. he's not Steve Jobs. I get he's passionate about hsi company, but he often says things that are fundamentally untrue in his statements. he's the sort of person, who might be excellent at his job, but his front facing PR side is terrible and he should remain in the back scenes.
What is it you are waiting for? There's this obsession with "innovation" just because you want something to change. To be honest, I haven't seen a single feature in Android devices that I wish iPhone would have. If they release a larger screen, I may change screen sizes as long as there is an option that isn't too big for my breast pocket in my jacket or my pants pocket. But my phone lasts all day, does what I need it to do, and does it smoothly and pleasantly.
iPad is a little different, as I'd really like to see multiple user accounts and true multitasking. On iPhone though, those aren't really important.
I'm used to agreeing with what you have to say. Perhaps we just have a different understanding of what Phil meant by "invention of the form" etc. Perhaps it is something Phil said off the cuff and we'd be best to not read too much into.
Rogifan you know we are going to dissect each piece of evidence produced in discovery. Right now both sides are preparing their narrative and every tech site is giddy. Clicks for days my man, clicks for days. At some point in the very near future (I hope) the actual infringement will be discussed.
But...
(1) They are the world's most successful tech company.....
(2) I would argue they do make the world's best products based on their products selling more than the competition in just about every line of business they have (with Macs gaining ground while the overall PC industry tumbles)
(3) And they DID create the modern smartphone and tablet FORM FACTORS as there may have been a few that looked SOMEWHAT like the iPhone and iPad, but now EVERYTHING looks like the iPhone and iPad (again, FORM FACTOR wise).
(4) iTunes IS the largest media content distributor in the world, if I'm not mistaken and the App Store is the largest distributor of software in the world - correct?
So really....if you actually take his comments for what they are, he isn't really out of bounds on any of it. Sure if you extrapolate based on some of his other comments in public, you may make inferences about his meaning behind these words. But in this case.....Schiller is kinda right.
Speaking of highbrow, you made me run to my online dictionary for the word "highbrow"
I think I get what you are saying and agree: part of the genius about the original iPod commercial was the way it showed how simply fun it was: not intellectualizing at all. And as you say, why not do both? Very good points.
probably right in the sense that he said it off the cuff and shouldn't read to much into it.
I just find he makes these "off the cuff" statements everytime his name comes up in public media.
Emails Show Phil Schiller's Displeasure with Ad Agency's Efforts for Apple in...
I guess I should have added:
"while Apple's advertisements were floundering."
Then again I'm sure many would disagree, even though Phil himself agreed they weren't doing enough.
I guess I should have added:
"while Apple's advertisements were floundering."
Then again I'm sure many would disagree, even though Phil himself agreed they weren't doing enough.