While I love the user interface of the ATV and having access to all my movies and television shows with a few simple clicks, I finally stopped digitizing my DVD's after a week of experimenting with different compression techniques. I've tried Handbrake and VisualHub but neither give me the quality that satisfies me. I know some people can't tell a difference between a DVD and their converted ATV version but my eye definitely picks up on the softer colors and image quality the recompressed ATV version plays. It's disappointing since I wanted to clear off the 200+ DVD's on my bookshelf but I can't in good conscience go digital completely if I'm going to be criticizing a movie or tv show and not be able to enjoy it. I'm not 100% sure I'm going to keep the ATV but I'm pretty sure I will since I'd rather buy digital downloads in the future instead of DVDs. And with Blu-Ray disc prices still high I don't need every movie I buy in HD so assuming it comes out or is available on iTunes I'd rather just get it that way. Maybe in the future they're will be a better method of converting DVD's to preserve the quality or maybe the ATV will have an upconvert feature that helps. Until then converting my DVD's is not an option.