junior
macrumors 6502a
OK, what you guys don't seem to know here is that any music played or covered at a venue, radiostaion, etc can be payed for by way of royalties, which is a very small, pitifull amount of money.
However, the moment a song is associated with a product, the whole scenario changes. For example, a Beatles song, if given permission to use the master recording {which would usually never happen} for a TV ad would cost up to or more than $1 miilion. Just to cover that song, whether it be a full on band recording, abstract, acapella, or anything else, would cost hundreds of thousands of dollars.
If done without permission, I can't start to imagine how much that would end up costing the company.
I can't believe the a agency/production company did this without permission. They couldn't possibly be so naive, and they would almost certainly have a Music production company or producer employed to sort this kind of thing out to begin with.
Quite incredible.
As for this '8 second usage = free' thing that's fairytale stuff. Certainly doesn't apply to advertising.
However, the moment a song is associated with a product, the whole scenario changes. For example, a Beatles song, if given permission to use the master recording {which would usually never happen} for a TV ad would cost up to or more than $1 miilion. Just to cover that song, whether it be a full on band recording, abstract, acapella, or anything else, would cost hundreds of thousands of dollars.
If done without permission, I can't start to imagine how much that would end up costing the company.
I can't believe the a agency/production company did this without permission. They couldn't possibly be so naive, and they would almost certainly have a Music production company or producer employed to sort this kind of thing out to begin with.
Quite incredible.
As for this '8 second usage = free' thing that's fairytale stuff. Certainly doesn't apply to advertising.