I mean, and consumers who are starting to chaff at having their choices restricted and an inability to use hardware now more than capable of more to do more more fully. Plenty of small developers did and do very well on traditional computing platforms, having the ability to sideload apps wont destroy the ability of small companies to make software for phones.
Are we? Seems it’s mostly a few companies (epic, Spotify, Hey, Tile) who want more power on iOS than Apple is willing to give them. If consumers really were so unhappy with the state of the iPhone, you would think more would have fled to android, and the iOS App Store would be a barren wasteland by now.