If true Apple are complete idiots if they did block then since they’re already in hot water in the EU
I wholeheartedly agree -- they
would be complete idiots, which is why I don't think that Sweeney's story holds water. But the devil is in the details, as they say. The very obvious first question is:
did Apple actually do anything remotely resembling what Sweeney alleges? Or does it only
appear that they did so? And either way, why would any adverse decisions associated with the US App Store actually affect anything at all with regards to the EU market's Epic Game Store?
It seems to me the more plausible scenario is that there was no person at Apple involved in the process; this was all automated. The "rejection" was likely an automatic system response after a timeout period, and if this automated rejection did indeed affect the EU market in the way that Sweeney alleges, that would likewise have been another automatic system response, most likely designed to mitigate potential damages when a bad actor is flagged.
Which leads to another question: what all was communicated during the conversation between Epic and Apple, when Sweeney "notified" them of his intentions? Did Apple specifically
tell him that this is what would happen, and that maybe --
just maybe -- he shouldn't do it?
That is to say, I wonder if perhaps Sweeney pushed the US App Store submission knowing full well what the optics would look like for Apple, after such an automatic rejection?
Of course, we can all reasonably foresee that this is going to make the EU angry at Apple. What we don't know is how the US court will view these things, particularly if it turns out that Epic was indeed trying to do an end run around the US court by way of the EU court -- which, quite frankly, is what really matters in this situation. Judges are particularly unkind to anyone who tries to usurp their authority in a court case.