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Well, they all forget the agreements that the EU has with the US. This would probably lead to cross continent lawsuits, bank account confiscation and even imprisonment of a few Apple leaders, just like with DieselGate but the other way around.
Well you forget about the Dollar being more powerful than the Euro and when the US pulled out of Nato under Trump, the EU started crying and and suddenly wished the US came back!
 
Yes, and those regulators and courts are free to be entirely arbitrary in their determination of a “dominant” company, as they have in this case.

They have pretty clearly defined what classifies a company as dominant or a "gatekeeper" e.g., turnover, sales in at least 3 EU countries, number of active members, etc. It is obviously meant to target the biggest companies which is what antitrust laws do. No surprises here.



For these most recent regulations, they’ve defined “being successful” as “engaging in anticompetitive behavior”. Which, yes, sometimes those two things go together. But sometimes, companies just make a thing that people want to buy or use, limitations, costs, lack of features and all, because they just prefer it.

It can be a fine line but these laws aren't always just about the consumer as they can be designed to help competitors or potential competitors which hopefully help consumers at least eventually through lower prices, more choices, etc.



Anticompetitive used to mean, say, telling developers if they develop for you they CAN’T develop for anyone else, OR buying out other smartphone makers and ceasing their operations, OR working with carriers in order to freeze out any phones that might be competition. You know, actually taking steps to be anti-competitive. “Anti-competitive” now is simply “being good at what you do to to the point where customers would prefer you”.

Not really. While technologies, markets, and other things have changed and evolved over time, "anticompetitive" behavior has long covered a variety of potential business activities. Also, antitrust laws have always targeted "successful" (dominant position) companies as that is essentially what they are designed to do.
 
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Over twenty years ago there was a massive battle over this. Instant messaging apps like msn messenger, yahoo messenger and trillian messenger all worked to provide some interoperability in the market. AOL was resistant to it and would constantly change the code base of their messaging service to exclude AOL instant messenger users from communicating through their own app with other instant messaging services.

Imagine if every single cell phone manufacturer decides you can only call people on phone of the same make and model as the one you use and no others. Then what? You’re at the mercy of that devices platform of users which would be very small or very limiting. No competition.

This is all very real stuff. And frankly it’s always been a majority of EU countries that have lead the charge to “standardize” and offer interoperability so that consumers, users and competitors were not pigeonholed by anticompetitive and over powered market megaliths. This has NOTHING to do with Apple or Google or Microsoft. These factors have been at play in each industry for decades and it’s about damn time that this non-sense walled garden (frankly communist) approach to computing be made obsolete.

A walled garden is as much a prison as it is a paradise all depending on your perspective. The important distinction is that one you can OPT to leave and the other you’re completely confined to.

If ANY company is threatened by choice of their own customers then they don’t have a platform worth investing in. There is a point where everyone must continue to provide a reason to return to the garden and no better challenge can be put forth than to ensure there are enough exit points to allow freedom of choice.
Your logic is flawed so much I would be embarrassed if I were you, so please try again. Thank you!
 
Historically, they were to ensure that ACTUAL dominant companies (not dominant in quotes, but, in some real way, the dominant force in a related market) don’t engage in anticompetitive behavior. And, those antitrust laws were applied to markets that were not defined by a company’s trademarked properties. Oil, gas, electricity, telecommunications, search are all reasonable market definitions. McDonald’s Big Macs is not. Defining a market as “Apple iPhones” and then being shocked that “APPLE HAS 100% of the APPLE IPHONE MARKET!” is not what antitrust was for. BUT, as we’ve seen, regions are free to redefine whatever they want in order to obtain the needed fees.

I put dominance in quotes because different countries/regions and even cases/rulings can define dominance differently. In the case of the EU, I think they have defined dominance ("gatekeepers") more specifically than most.

When it comes to monopolies, monopoly power, duopolies, dominance or whatever, it is not defined by share percentage a company has of their own product (e.g., 100% of iOS) but rather share percentage they have of a particular market (e.g., Apple's iOS has 57% share of mobile OS in the United States).
 
It does NOT inherently exist in non-GSM networks.

And yet, Google and no one else has done otherwise. Every implementation is tied to a mobile telephone number. Almost like it’s a requirement (as has been mentioned).

Yes… yes it does. Considering GSM died decades ago at this point. And it works on CDMA. And W-CDMA, aka UMTS, which is what replaced GSM and is what we called “3G” for so long. And LTE, which is 4G. And NR, which is 5G.

Google, since it now controls RCS, (which is merely a standard) does not require a mobile network. In fact it circumvents it entirely and routes the data to Google’s servers… but hey, maybe I’m getting too technical for you.
 
forcing Apple to allow sideloading will kill the app store and the security risks will skyrocket as a consequence
There is little evidence of that. Sideloading certainly didn’t kill the Google Play Store.
Users are free to add bank ATM cards and credit cards to their Wallets for use with Apple Pay. They don't have to develop their own phones.

Why should Apple be forced to allow competing products like Google Pay or Samsung Pay on to their phones?
Two things:
First, it creates opportunity for innovation.
Second, it keeps the cost of payment transactions down - which the EU already successfully regulated, for the benefit of consumers and merchants.

I‘m not sure Apple should or needs to regulated with regards to their payment system specifically y but it also seems a bit disingenuous to ask why can‘t competitors come up with their own phones in the context of Apple Pay.
And the EU will get exactly what it is taking away from companies who spend billions on innovative tech solutions
If anything, it will get more competition. That’s generally good for consumers.
But it's almost like Apple is being punished today because Symbian, Blackberry, Palm, WebOS, and Windows Mobile sucked so bad 10-15 years ago.
They didn’t suck. Apple and Google just parlayed their early-mover advantage with „desktop-class“ developer tools and application download into the dominant position today.
 
Maybe Apple should develop iOS Proprietary Europe Union Whimsical Interoperability Edition (iOS-PEU-Wie!) and let people choose which system they prefer.

If iOS-Android/Surveillance/Malware edition takes over, so be it. If you wanted an Android Phone, why didn't you BUY an Android phone. It would have saved you money and trouble.

I Agee that tech companies need to be monitored and regulated. But I see no reason to let every last 3rd party dev have access to the hardware abilities.

The other day, I wanted a "lighter app" to simulate lighters at a concert. It wanted access to my location data and my contacts. Whatever for?

If any government wants to regulate the tech giants, kindly regulate this nonsense as well. Call it the 'up front pricing act."
Apps that do not work as a reasonable person would expect must be labeled "Demo," with the actual prices clearly listed.
Apps must clearly state the features it wants to access and justify that as a part of the function of the app.

Stuff like that.
 
Maybe Apple should develop iOS Proprietary Europe Union Whimsical Interoperability Edition (iOS-PEU-Wie!) and let people choose which system they prefer.

If iOS-Android/Surveillance/Malware edition takes over, so be it. If you wanted an Android Phone, why didn't you BUY an Android phone. It would have saved you money and trouble.

I Agee that tech companies need to be monitored and regulated. But I see no reason to let every last 3rd party dev have access to the hardware abilities.

The other day, I wanted a "lighter app" to simulate lighters at a concert. It wanted access to my location data and my contacts. Whatever for?

If any government wants to regulate the tech giants, kindly regulate this nonsense as well. Call it the 'up front pricing act."
Apps that do not work as a reasonable person would expect must be labeled "Demo," with the actual prices clearly listed.
Apps must clearly state the features it wants to access and justify that as a part of the function of the app.

Stuff like that.
This is where we can expect users to make those kinds of decisions. Is having that lighter app worth the access to contacts and location? Maybe, maybe not, the individual can decide.
 
Laws, regulations, etc. can be handled differently in different countries/regions. In this case, the EU appears to be addressing a number of potential antitrust issues that have been in the works e.g., sideloading, app payment systems, app stores, browser or browser engine restrictions, default settings or agreements, etc. They have now more clearly defined what puts a company in the dominant/gatekeeper category, have identified activities they feel violate antitrust regulations, requirements, fines, etc.

All affected companies will need to comply, not just Apple. As with many laws and regulations, people may agree with all, some or none of what is in the DMA/DSA but it is what it is. How Apple. Google and others decide to move forward will be up to them.

Ironically, many people here have been arguing that Apple should be able to set its own rules for activities within their platform yet complain when the EU tries to set their own rules for activities within their "platform" (member countries). In a sense, Apple is getting a taste of their own medicine.

Addressing "potential" antitrust issues? Are we in Minority Report world now?
 
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Already see how this is going to play out.

Want to be an Apple Developer?
1. 10K entry free first year.
2. Year 2+ provide financial records of last years profits from app regardless of how you do transactions bypassing Apple etc. Provide Apple 20% of previous year profits to continue being a developer. That includes ad revenue from "free" apps. That includes anything related to the app.

Don't want to pay? Then your app won't run in that years iOS update because Apps are locked to the version they are complied on. No access to xcode unless you are a paying developer.
They will go to other app stores. Apple's Appstore would be barren. It would lose about 80 billion revenues annually (and 15% of it as commission assuming an average of 15%). For a company that sells cleaning cloth for 20 dollars, I doubt this is a good move. Do you know how many cleaning cloths it would have to sell to make this shortfall? :)
 
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Two things:
First, it creates opportunity for innovation.
Second, it keeps the cost of payment transactions down - which the EU already successfully regulated, for the benefit of consumers and merchants.

I‘m not sure Apple should or needs to regulated with regards to their payment system specifically y but it also seems a bit disingenuous to ask why can‘t competitors come up with their own phones in the context of Apple Pay.

This will completely disincentivize innovation. If you develop better tech, the EU will just force you to open it up and give it away to the competition.

How and why is it disingenuous to suggest companies are welcome to develop their own phone? Apple did it. Why should these leeches be given free access to what Apple spent years and billions to develop?
 
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This will completely disincentivize innovation. If you develop better tech, the EU will just force you to open it up and give it away to the competition.

How and why is it disingenuous to suggest companies are welcome to develop their own phone? Apple did it. Why should these leeches be given free access to what Apple spent years and billions to develop?
So every bank is going to have its own phone now? It’s obvious to most everybody that such an idea would fail spectacularly and we’d be right back in the same situation we are now, with two tech giants dictating terms to everyone else.
 
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This, IMHO, is a real cluster *****. Wouldn't it have been easier for all concerned for the EU to have consumers tick of the items that are super important to them and then give the consumer a list of all options that meet that list? That could solve all of their petty issues while protecting the significant investments that all of the tech companies have made in their products?

Ford those still confused, plan on buying the device offering the functions you really want, and forget about the fashion trends.
 
That is almost, but not quite, entirely NOT what marketshare represents. 50 percent of the population of the US does not own iPhones. 20 percent of the population of the EU does not own iPhones.
Assuming the sales of smartphones per capita are (more or less) similar between the US and the EU (which I still do), the estimate is reasonable. The EU market for Apple is smaller - but not „tiny“ compared to their home market, as was suggested.
Due to the seriousness of the fines, these companies WILL have to adjust how they do business. AND, just like with prior EU regulations, it could mean that certain businesses simply stop doing certain business in the EU. It’s happened before, it’ll happen again.
I‘m not aware of major consumers businesses having withdrawn from the EU.
Developers are locked out of using Android phones to create pay alternatives by Apple?
That’s not what I said.
Apple is doing it on their platform.

Apple used to sell smartphones. They then created a software application store that today controls („gatekeeps“) effective access to consumers for substantial parts of the economy digital sales and services: ride-hailing, public transit, music and video streaming sales and subscriptions, dating, personal communication, online banking, retail payments - while moving to offer their own products against competitors.

The bundling and self-preferencing of their products needs to stop to ensure competition and innovation - and prevent a duopoly of all-controlling megacorporations that dystopian science-fiction warned us of.
 
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Maybe Apple should develop iOS Proprietary Europe Union Whimsical Interoperability Edition (iOS-PEU-Wie!) and let people choose which system they prefer.
Yes. And if they overwhelmingly choose rest-of-world edition, it‘s still subject to the very same regulation.
This will completely disincentivize innovation
There is no innovation in blocking payment providers from access to iPhone’s NFC hardware.
And there’s no truth to it being necessary to ensure that Apple Pay is secure.

(Tokenisation and cryptography make payments secure, not NFC itself, being a very insecure means of wireless communication)

Also, preventing developers (or competitors) from deploying their own solutions on widely-deployed hardware doesn‘t incentivise innovation. Especially not when the applications (NFC payments) are standards-based.
 
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You were trying to be deceitful, no question about it.
There’s some question about it. I mean, I question it.

I quote you again: That’s quite a little revenue source Brussels has set up for themselves.
You suggested EU made so it can get 20% of Apple's global revenue and this simply isn't true.
You didn't pay attention to what I wrote the same way you didn't pay attention to the article at the beginning.
It's: up to 10 percent of the company's total worldwide. or 20 percent in the event of repeated infringements.

I know, right? And that’s just one of these companies they can shake down if they choose to. 20% of Apple, 20% of Google, 20% of Meta. Amazon? Who else?

Yes, I understand it’s “up to” and fines of Apple may cover less than 40% of their budget, so they may still need to levy taxes and tariff sugar when all is said and done.

If Apple constantly breaks the law, heck it would be fair to fine the with even more than 20%, maybe even outright kick the out of the market.
So Brussels hasn't set up for themselves any new revenue sources.
I’m sure you’re right. Just like no government ever imagines they’ll actually see revenue from speeding tickets.

Remind me who makes the determination of compliance? Is it the the government benefiting from these fines on foreign companies? I mean, I’m sure they’d be heartbroken about the loss of foreign jobs it causes as they fund their European growth initiatives.

Notice that they aren’t threatening to block import of Apple products or services— that was your statement, not the EUs. If they were really detrimental, wouldn’t that be the right approach? That would be a pretty strong signal that they want to protect people from bad companies. Instead they’re perfectly happy to continue importing those products in exchange for a kickback.

Also in the article at the beginning it says: total worldwide annual turnover.
That most likely means January to December earnings not something that includes both 2021 and 2022 so the $365.8B is indeed correct.

Europe is something like 23% of Apple’s worldwide annual turnover, so I’m guessing the EU accounts for 20% or less. Levying a 20% fine of worldwide annual turnover means the EU is basically being fully reimbursed for the products they’ve bought, and keeping the products.

”Turn your technology into a European public utility, or we’ll just keep it for free.”

Can you link me to the part where it says the fine is based on 2021 revenue numbers? It would be weird to base a fine on a year before a law is enacted, or violated. Annual doesn’t mean starts in January. Bar charts can be hard to read for some people. $386B is the previous 12 months from March ‘22. A year of revenue. If you have it in your head that a year has to end in December, that number will almost certainly be higher by December ‘22.

This will blow your mind, but winter in the Southern Hemisphere is in July!
 
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