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This is serious overreach now. The third party stores and payment processing options at least made some sense in some capacity. But this simply does not.

It will get wrapped up in court for years, and if passed set a very dangerous precedent. I can see a lot more than Apple taking issue with this.
 
Just the kind of reaction that could net Apple a fine of its 10% of global revenue. Pull out and lose billions from this affluent market or follow the regulations and become complaint asap; those are the only two options. We all know which way Apple will go.
Ironic how when Apple has requirements for their app store, fans rush to defend Apple saying they get to call the shots. Now, the EU has requirements for Apple, but people are saying Apple shouldn't need to follow them!
 
If this passes, Apple should just send an email and notification to every customer in the EU saying something to the effect of, “due to your government’s heavy-handed overreach, they will be blocking Apple from providing safe and secure services, like our App Store. As a result, we can no longer legally offer these services in the EU and will cease operations within 30 days.”

Just the threat of millions of devices losing iMessage, FaceTime, and the App Store framed properly will get the public on their side. I guarantee it’d turn this whole thing around within 48 hours.
iMessage and FaceTime don't mean much in the EU, most iphone users here use 3rd party apps like Whatsapp, Telegram, Duo for communicating with other people.
The actions you are suggesting would turn into a PR Armageddon for Apple as it's more likely that EU costumers would turn against Apple if they were used for blackmailed like that.

Also these types of suggestions show how little users on this site understand EU's structure.
 
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Sure, let's do this. Ransomware on iPhones, peoples most intimate secrets will be auctioned or posted openly, financial fraud on a whole new level, massive spy networks with secretly always-on cameras and microphones, ... yep, good times ahead. No more secrets, indeed.

I know I won't be installing certain apps ever again. Core apps from specific sources only, never any sort of "game" or "utility" app. I'd keep my device nearly pristine default-only.

If you want those features you can use the market leader in volume: Android!
 
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Then your analogy doesn't fit with the example you're trying to make. Apple themselves admit that their operating systems are not inherently secure, and that they need to continue to rely on a locked ecosystem to keep them secure.
Apple admits that their OS is not as secure as they would like it to be, that does not mean that Windows is more secure. I can't find any recent reports on malware for Windows vs macOS, but a report from 2016(Would like, but the report is old and might not be relevant anymore) shows Windows and Android having so much more malware, that macOS, iOS, and linux version are in the "other" slice of the pie.
 
Proper full API access (with provisioning) is something developers really need. Right now, Apple’s platforms are heavily limiting what apps can be made. Mostly dumbed-down toys. Trying to make anything truly innovative, we run into a ”API not available” wall pretty quickly. Remember how great Mac software used to be before sandboxing and app stores? We need real tools, not toy tools.

It’s important to understand that this is not about lowering security or giving anyone unlimited access to anything they want. It’s about making sure Apple is offering access to a full set of APIs without being lazy or selective. Access to any risky APIs must come with proper provisioning and/or user authorization. Right now, so much is hidden away and locked down with no way to use it for the benefit of the end-user.
 
To be fair, China and Russia did not require Apple to do anything that compromised or jeopardised its business model in any way. If anything, allowing Apple to maintain a closed ecosystem arguably helps China and makes it easier for them to regulate its citizens, and China has been instrumental in building up Apple's supply chain and allowing them to sell to the entire world. So there's at least quid pro quo in this regard.

What's the EU offering in exchange? Nothing. Zilch. Nada. It's all just "gimme gimme gimme".

I don't think Apple will pull out, but I do think what Apple will do in the short run is drag this out in court for as long as possible, while finding ways to implement these new pieces of legislation in a manner that makes the least concessions while still technically meeting the letter of the law.

It will be fun theory-crafting all the ways Apple could make this happen (kinda like a DM getting all creative in perverting a wish spell in dnd). ?

Snicker
1653073647706.jpeg
 
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Why would someone who is FOR these actions deny the fact that there is no technology that Apple has exclusivity over?
Because the whole point is “APPLE HAS SOMETHING SPECIAL, SO SPECIAL THAT WE’LL CALL IT A MONOPOLY, THAT WE WANT AND WE’LL DO ANYTHING INCLUDING VASTLY CHANGING RULES ON COMMERCE IN ORDER TO GET OUR HANDS ON IT!”

For a company that doesn’t have any exclusivity over anything, there sure appears to be a lot of focus in the EU on the generic same/same things they produce. :)
 
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If you had continued to read you would see it contains Eau companies as well with the word of
has a significant impact on the internal market.
Good luck being a EU based company selling goods and services in EU without impacting it.
Plus the user base criteria and revenue criteria for the INTERNAL EU MARKET.
It starts off with “Here’s a list of core stuff that gatekeeper rules apply to. Please pay no mind that what we’ve defined as ‘core’ are areas of business where no EU company plays a significant role.”
 
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Ironic how when Apple has requirements for their app store, fans rush to defend Apple saying they get to call the shots. Now, the EU has requirements for Apple, but people are saying Apple shouldn't need to follow them!
I don’t think anyone’s saying that Apple doesn’t need to follow them. They’re saying they are silly. If they’re put in place, Apple will of course have to follow them. If they end up costing Apple more than they can make off of the minority marketshare they hold in the EU, then Apple’s shareholders won’t support Apple doing business at a loss. Apple will lose money and EU users that really want Apple devices will pay gray market prices for them.

Remember, this is the same EU that told technology companies to standardize on Mini USB, so there’s some history indicating decisions they make are silly.
 
The actions you are suggesting would turn into a PR Armageddon for Apple as it's more likely that EU costumers would turn against Apple if they were used for blackmailed like that.
Apple only exists in the EU because the rules regulating how they operate in the EU means they can make a profit. If the rules are changed such that they can’t make a profit, then Apple’s not blackmailing users, they’re making a business decision, driven by their shareholders, that ensures they’re not operating at a loss. Business decisions that would have been driven by the actions the EU took.

And, as these rules would affect multiple other non-EU companies, there’s no PR armageddon for Apple. It would be moreso for the EU regulators as all companies would be indicating that they’re changing their product/feature mix in the EU in order to meet the new rule requirements. Can’t get a Pixel phone or iPhone? Can’t use WhatsApp? Look to the regulators.
 
The UK left the EU because there are plenty of closet-xenophobes and a predominantly rightwing press (owned by Non-Doms) that is hostile to "furriners".

Prior to its departure, the UK was a willing and necessary participant in the drafting of all EU directives. Very very few directives did not receive UK support. You could make a strong case that opening up a phone to competition is exactly the kind of thing that would appeal to the current UK government.
British exceptionalism is what made them leave.
The feeling that whilst they may be a third country they are too important to be treated like one.
How deluded is that.

Here, look;
 
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Yep, I’m sure that pulling out of a relatively affluent market of almost half a billion potential customers is right at the top of Tim Cook’s to-do list. Just right after he closes down the much smaller US market. 🥴
So you're saying that if Apple threatened to pull out, those half a billion potential customers would be mad at Apple? Or would they direct their frustration towards the imbecile lawmakers swinging way beyond their expertise trying to get everyone open access to one particular company's hardware and software?

As another poster said, the threat is all it would take - this would be over in 48 hours
 
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are you ready for yo stonk to tank 50% on that news?
Yes, I'd buy the dip as soon as Apple threatened to pull out, and enjoy the gains two days later after the backlash against EU lawmakers forced them to drop this nonsense. Apple's a forever-hold in my book
 
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In a way I also fault the writer(s) of Post #1, not just many of the commentors who portray this as “Only affecting Apple!!”.
This is not about “Apple” rather a group of companies that includes Apple.

Apple knew this was coming. We have seen pieces of “sideloading” code in the 15.x betas.
It will be interesting to see what Google and Meta say about this …
Matter of fact, this would likely impact Amazon also.
 
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Apple only exists in the EU because the rules regulating how they operate in the EU means they can make a profit. If the rules are changed such that they can’t make a profit, then Apple’s not blackmailing users, they’re making a business decision, driven by their shareholders, that ensures they’re not operating at a loss. Business decisions that would have been driven by the actions the EU took.
No, Apple operates in Europe because it wants to and it's profitable for them. At no point there was any promise that EU will not make legislative changes that Apple doesn't like(LoL, Apple its just a company). EU has every right to change it's laws however it likes.

If apple blackmails EU consumers because it wants to act like a persecuted prima donna that thinks it has the power to overthrown one of the most powerful legislative bodies in the world it will definitely turn against them and they will lose.


And, as these rules would affect multiple other non-EU companies, there’s no PR armageddon for Apple. It would be moreso for the EU regulators as all companies would be indicating that they’re changing their product/feature mix in the EU in order to meet the new rule requirements. Can’t get a Pixel phone or iPhone? Can’t use WhatsApp? Look to the regulators.
Actually the more 3rd parties is affects the worse it would be for Apple making everybody turn against them.
The media and public society definitely won't be on Apple's side so the PR armageddon is quite a sure actually.
Apple has no real power against a government(especially one of the most powerful in the world), Apple Inc is just a company.

PS. Pixels are barely available in the EU, most EU consumers already "can't get a Pixel" so it's quite funny you chose it as an example.
Also Whatsapp will definitely follow EU legislation. I haven't really seen them complain about it even if they are more affected by the legislation as for example more more iOS users in the EU actually use Whatsapp instead of iMessage.
 
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So you're saying that if Apple threatened to pull out, those half a billion potential customers would be mad at Apple? Or would they direct their frustration towards the imbecile lawmakers swinging way beyond their expertise trying to get everyone open access to one particular company's hardware and software?

As another poster said, the threat is all it would take - this would be over in 48 hours
Yes, they would definitely be mad at Apple as Apple would be the only affected company that didin't comply with the law and would choose such a solution.
 
Yes, they would definitely be mad at Apple as Apple would be the only affected company that didin't comply with the law and would choose such a solution.
Imagine feeling this entitled to have "access to all hardware and software features" of something that you didn't spend decades building, that has hundreds of millions of users that like it just the way it is. Should I just not buy things that don't serve my needs? Or should I demand access to "all hardware and software features" of every automaker? Every smart fridge manufacturer and television maker?

I CAN'T INSTALL INCOMPATIBLE PARTS FROM ANOTHER MANUFACTURER INTO MY CAR, AND I CAN'T RUN THIS CRAPPY SOFTWARE THAT I WROTE ON MY VEHICLE, I NEED A LAW THAT GRANTS ME ACCESS TO ALL HARDWARE AND SOFTWARE FEATURES

Well why not just not buy that car, or build your own car if you want that degree of customization?

NO, IT HAS TO BE THIS CAR I ALREADY CHOSE TO BUY KNOWING FULL WELL WHAT IT WAS AND WASN'T CAPABLE OF AT THE TIME
 
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